7 out of 10 TMON Customers Still Consider Valentine's Day a Meaningful Holiday
82% of Respondents Choose Commercial Chocolate... 17% Prefer Handmade Chocolate
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 3rd that over 70% of people still recognize Valentine's Day as a meaningful occasion, according to a survey it conducted.
In a Valentine's Day survey conducted over four days with 800 customers, 3 out of 10 respondents (29%) answered that it is a "fun holiday." Following that, 22% said it is a "day to give chocolate to a man they like," and 20% said it is a "day to express their feelings," showing that many still consider its original meaning. On the other hand, 22% responded negatively, calling it an "unnecessary commercial day."
Regarding gift preparation such as chocolates, 82% of respondents chose "pre-made chocolates." Only 17% said they would prepare "handmade chocolates." As for purchasing channels, mobile was the most preferred. Among respondents, 38% said they would purchase through mobile channels like TMON, followed by large discount marts (37%), convenience stores (11%), and department stores (7%).
Additionally, more than half (56%) said they would not give any gifts other than chocolates, and only 16% said they planned to go on a date. Those who said they would do nothing accounted for 21%. Opinions on "obligation chocolates" for coworkers or acquaintances have also changed significantly. Only 26% said they would prepare them, a 16 percentage point decrease compared to 42% who said they would in the same survey six years ago.
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TMON is holding a special Valentine's Day event until the 14th. It has selected about 180 popular products including chocolates for special sale. They also offer discount coupons of up to 15% based on purchase amount to support budget-friendly shopping. Most products in the event can be sent as gifts by simply entering the recipient's phone number, and a dedicated discount coupon of up to 12% can also be applied.
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