Samsung Electronics Selected as Official Partner of Italy's Eco-Friendly Shopping Mall

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics recently announced on the 3rd that it has been selected as the official partner of the Italian eco-friendly shopping mall 'Greenpee,' supplying TVs, signage, and mobile products used in the mall, and installing a permanent exhibition hall related to eco-packaging.

Greenpee is a shopping mall created by Oscar Parinetti, the founder of the global food and beverage (F&B) company Ital, to pursue sustainability such as resource circulation and regeneration. Under the goal of supplying products and services that reduce environmental harm and actively contribute to sustainability to customers, not only the tenant companies but also all infrastructure used by the tenants are required to use eco-friendly products.

Samsung Electronics stated that it was selected as a partner of Greenpee in recognition of its ongoing eco-friendly efforts. At the annual event 'Samsung First Look' held in January to showcase new TV products, Samsung announced plans to expand products applying eco-packaging, introduce solar cell remote controls, and strengthen the use of recycled plastics, aiming to reduce carbon emissions throughout the entire process from production to disposal of video display products.

Im Seong-taek, Executive Vice President and Head of Samsung Electronics Italy, said, "As a leader in the TV industry, Samsung Electronics will lead the trend of eco-friendly products."

Meanwhile, Greenpee opened its first store in Turin last December, attracting attention for its eco-friendly architectural design using solar panels and wood, and plans to expand to seven major cities worldwide including Dubai, New York, London, and Paris.

This content was produced with the assistance of AI translation services.