Samsung C&T Presents Special Products Including Chocolates and Sweatshirts for Valentine's Day

[Asia Economy Reporter Seungjin Lee] Samsung C&T Fashion Division announced on the 3rd that it will present planned products such as candies, chocolates, and clothing for the Valentine's Day season.

Contemporary multi-shop Beaker introduced 14 types of candies and 2 types of chocolates from 'Leone,' a candy brand with a 165-year tradition from the Torino region of Italy. Leone was inspired by an old story where sweet ingredients like candy were taken as medicine, creating candy shaped like pills. Unlike regular candies, Leone's candies feature a unique texture that melts smoothly. Chocolates with the same shape as the candies were also released, consisting of 74% cacao dark chocolate and 34% milk chocolate. Beaker also launched planned products such as sweatshirts, short-sleeve T-shirts, and overalls that evoke the various flavors of Leone.

The concept store '10 Corso Como Seoul' presented the 'Valentine Chocolate 2021 Edition,' inspired by the four-leaf clover, a symbol of hope and luck. The chocolates from 10 Corso Como Seoul are released every year with new designs reflecting trends and have recorded complete sellouts. This year, the design was created by art director Chris Roos. The chocolates use premium chocolate from the French representative brand Valrhona, flavored with 1.2% cognac, and consist of a total of 15 pieces.

Kang Minju, Beaker's Creative Director, said, "Every year, Beaker introduces special brands to domestic consumers for Valentine's Day, and this year we collaborated with the Italian candy brand 'Leone,' which features a unique pill-shaped design, pure and rich flavors, and an antique sensibility." She added, "We hope that in these prolonged COVID-19 times, people can convey love and hope to their precious ones around them."

Beaker's collaboration products with Leone are available at Beaker's Cheongdam and Hannam flagship stores nationwide and on Samsung C&T Fashion Division's integrated online mall SSF Shop, while the 10 Corso Como Seoul Valentine Chocolate 2021 Edition can be found at 10 Corso Como Seoul's Cheongdam and AvenueL stores.

This content was produced with the assistance of AI translation services.