Homeplus, Galbi & Crab Festival... Targeting 'Homesuljok'
[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 3rd that it will hold a "Best Taste, Galbi & Crab Festival" promotion for ten days from the 4th to the 13th.
This event was prepared to reduce the burden on consumers ahead of the holidays when the demand for galbi significantly increases. In particular, it offers galbi along with steak, king crab, lobster, and more at affordable prices so that the "Homesuljok" who do not visit their hometowns during the holidays can enjoy delicious and healthy home-cooked meals with their families.
Considering the holiday demand for galbi, Homeplus prepared 500 tons, a 47% increase compared to the previous year. During the event period, My Homeplus membership holders can purchase "U.S. chilled steamed galbi (100g)" at a 40% discount for 1,790 KRW and receive additional steamed galbi sauce. "Australian chilled steamed galbi (100g)" is offered at 2,090 KRW, 30% cheaper than the regular price.
Frozen steamed galbi is available to My Homeplus members with a 10,000 KRW discount: "U.S. frozen steamed galbi (2.3kg)" is priced at 49,900 KRW, and "Australian frozen steamed galbi (2.3kg)" at 51,900 KRW. Steak beef also offers a 20% discount to My Homeplus members: "Prime ribeye steak (100g, U.S. origin)" is sold for 4,790 KRW, and "Choice tenderloin steak (100g, U.S. origin)" for 4,950 KRW.
The "Live lobster set (3 pieces, Canadian origin)" and "Cooked lobster set (4 pieces, Canadian origin)" are priced at 59,900 KRW and 39,900 KRW respectively. King crab (100g, Russian origin) is 7,990 KRW, and cooked red snow crab (1kg, box, domestic origin) is 19,900 KRW.
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A Homeplus official said, "This event was prepared reflecting the trend of upgrading home-cooked meals and the increased demand for meat during the holidays," adding, "We will offer the freshest ingredients at reasonable prices to enhance the quality of home-cooked meals."
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