Kookmin Bank's Indonesian Advertisement Featuring BTS Surpasses 20 Million Views
We Will Be a Reliable Partner and a 'Star' of Indonesian Finance!
[Asia Economy Reporter Park Sun-mi]KB Kookmin Bank announced on the 1st that its local advertisement in Indonesia surpassed a combined 20 million views on YouTube, Facebook, and Instagram in about a month since its release.
KB Kookmin Bank's local advertisement in Indonesia features the global superstar BTS and is also displayed on outdoor LED billboards at Jakarta Airport Road and downtown areas.
This advertisement has been praised for effectively expressing KB Kookmin Bank's bold ambition to become a reliable partner and a ‘star’ in Indonesian finance alongside BTS. Local comments supporting KB Kookmin Bank's entry into Indonesia flooded in, saying things like, ‘I can't take my eyes off the TV whenever the ad comes on,’ ‘I hope the meeting of the two banks benefits both countries,’ and ‘I expect KB Kookmin Bank to contribute to the development of financial services in Indonesia.’
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A KB Kookmin Bank official said, “We thank Indonesian customers who responded warmly to KB Kookmin Bank's first greeting,” and added, “Please look forward to the new future of Indonesian finance led by KB Kookmin Bank, the star of Korean finance.”
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