Hyundai L&C Wins 'AND Award' Grand Prize, First in Building Materials Industry

Positive Reviews for Introducing 'Visualizer' Feature Combining Hanstone Models and Color Options

Image of Hyundai L&C's 'Hanstone' global website.
[Photo by Hyundai L&C]

[Asia Economy Reporter Kim Jong-hwa] Hyundai L&C has been honored with the Grand Prix at the ‘2020 &Award,’ the most prestigious digital marketing award in Korea.

Hyundai L&C, a comprehensive building materials company affiliated with Hyundai Department Store Group, announced on the 1st that its ‘Hanstone (domestic name: Kanstone) global website (www.hanstone.com)’ was selected as the Grand Prize winner in the Architecture and Construction category of the Digital Media & Services division at the 2020 &Award. Until now, winners in the Architecture and Construction category of the &Award were mainly advertising campaigns by construction companies, making Hyundai L&C the first building materials company to be selected.

The ‘&Award’ is Korea’s largest digital marketing award organized by the Korea Digital Enterprise Association and officially sponsored by the Ministry of Science and ICT, Korea Broadcast Advertising Corporation, and Korea Internet & Security Agency. Winners are selected through a rigorous evaluation by expert judges composed of marketing professionals, industry CEOs, and external experts.

The ‘Hanstone global website,’ which won the Grand Prix this time, was specially created to promote ‘Hanstone,’ an engineered stone of excellent quality and design produced by Hyundai L&C, to overseas designers and architects. It was launched in November last year.

The Hanstone global website received high praise from the judges for building an interface that allows users to check the product’s design patterns realistically, and for introducing a ‘Visualizer’ function that enables users to combine each model and color of Hanstone in various interior environments such as kitchens, living rooms, and bathrooms, simulating the product as if seen with the eyes.

A Hyundai L&C official said, "Due to the prolonged COVID-19 pandemic, the demand for purchasing architectural and interior materials online has surged worldwide. In response, we have built a user-centered differentiated website and enhanced brand awareness, and we will strive to become a top 3 global brand in the artificial marble market within the next three years."

This content was produced with the assistance of AI translation services.