Lotteria Extends Limited Edition Menu 'Sagak Saewoo Double Burger' Sale

Lotteria Limited Edition Menu: Square Shrimp Double Burger

[Asia Economy Reporter Seungjin Lee] LotteGRS's Lotteria has extended the limited-time sale of the 'Square Shrimp Double Burger,' launched as the first event of the new year, for the entire month of February after recording sales more than twice the expected amount during the initial January limited sale period.

Since the start of sales on January 1, cumulative sales surpassed 400,000 units within just 10 days, showing strong sales momentum, and by January 25, cumulative sales exceeded 800,000 units, resulting in a total of 1 million units sold (equivalent to 2 million patties) throughout January.

Due to COVID-19, the event expanded its order channels from in-store customers to delivery services, with approximately 50% of customer orders coming through delivery.

In particular, the Square Shrimp Double Burger showed sales trends more than twice the pre-sale forecast, and some stores even ran out of their existing patty inventory. Following additional sales requests from some customers, Lotteria decided to extend the sale through February.

A LotteGRS official stated, “The sales volume of the Square Shrimp Double Burger recorded more than twice the expected sales, and although a shortage due to raw material depletion was anticipated within about two weeks, we decided to extend the sale by reflecting many customer needs through VOC from the sales field.”

This content was produced with the assistance of AI translation services.