"Seollentine Strategy" Olive Young Launches Online and Offline Gift Event

Gift Promotion for Lunar New Year and Valentine's Day Starting Next Month 1st
Number of Gift Items Expanded About 3 Times Compared to Last Year... First-Come, First-Served 'Olive Kit' Sampling of Popular Products
'Today Dream' Same-Day Delivery Until 8 PM Before the Holiday

[Asia Economy Reporter Yuri Kim] CJ Olive Young is launching a gift promotion that spans both online and offline channels ahead of the Lunar New Year and Valentine's Day seasons.

Olive Young announced on the 28th that from February 1 to 14, it will hold a special exhibition titled 'Get Lunar New Year Gifts at Olive Young' at nationwide stores and its official online mall, featuring about 330 selected Lunar New Year gift items.

This year, the number of products in the special exhibition has been increased about threefold compared to last year, expanding the range of gift options by target and occasion. Carefully selected items include health supplements such as probiotics and multivitamins that can help boost immunity at the start of the year, basic skincare sets for parents, and body and hair care products that the whole family can use, all offered at discounts of up to 50%.

Considering that the last day of the Lunar New Year holiday is Valentine's Day, men's cosmetics and popular perfumes that make great gifts for couples are also offered at reasonable prices. At nationwide stores, customers can easily find promotional products through the 'Get Lunar New Year Gifts at Olive Young' tags attached to the products. Illustrator 'Amugaessi' participated in designing the tags and other February promotion materials.

A first-come, first-served event will also be held to give away Olive Kits themed around the New Year's 'Fortune (福)'. The February Olive Kit consists of up to 11 sample items including basic skincare and perfumes. It also includes paper wreaths and money envelopes to add more enjoyment. The kit will be given to CJ ONE members who purchase over 50,000 won from February 1 until supplies last.

By using Olive Young's same-day delivery service 'Oneul Dream', customers can receive products within three hours even on the day before the Lunar New Year holiday. Orders for 'Oneul Dream' eligible products can be placed through the online mall and mobile application by 8 PM on February 10. Additionally, the 'Gift' service on the Olive Young mobile app allows for easy gifting via messages.

An Olive Young official said, "In response to the trend of expressing gratitude through gifts rather than visiting hometowns, we have tripled the number of products in this year's Lunar New Year special exhibition and diversified the benefits. Leveraging the strengths of an omnichannel approach that crosses online and offline, we will firmly establish ourselves as a reasonable gift purchasing destination suited for the era of contactless gifting."

This content was produced with the assistance of AI translation services.