[2021 Asia Consumer Awards] Lotte Hotel Introduces Industry's First Drive-Thru Service in Response to COVID-19
Hotel Division Hotel Lotte 'Lotte Hotel'
![[2021 Asia Consumer Awards] Lotte Hotel Introduces Industry's First Drive-Thru Service in Response to COVID-19](http://www.asiae.co.kr/news/img_view.htm?img=2021012618113646020_1611652297.jpg)
Lotte Hotel operates 32 hotels, the largest number among native hotel brands. Since its founding in 1973, it has grown into the largest hotel company in Korea with world-class competitiveness, based on the service philosophy of realizing dreams of love, freedom, and abundance.
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Lotte Hotel manages premium landmark hotel brand Signiel, classic upper upscale hotel brand Lotte Hotel, lifestyle hotel brand L7 Hotel, and business hotel brand Lotte City Hotel. In response to rapidly changing consumer trends due to the novel coronavirus disease (COVID-19), it was the first in the industry to introduce a drive-thru service.
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