Crown's 'Sinjjang Seed Hotteok Flavor' Sells 1 Million Packs in Just One Month After Launch

[Asia Economy Reporter Seungjin Lee] Crown Confectionery announced on the 26th that its product launched in December last year, ‘Motmalkrineun Sinjjang Seed Hotteok Flavor,’ surpassed sales of 1 million bags within just one month of release.

Crown Confectionery explained that ‘Motmalkrineun Sinjjang Seed Hotteok Flavor’ not only exceeded the monthly sales benchmark of 1 billion KRW, which is the success criterion for new products, but also surpassed sales of 1 million bags, achieving both quantity and quality. As of the 20th, a total of 1.02 million bags had been sold, with sales exceeding 1.2 billion KRW. This achievement is highly regarded as it was accomplished without cannibalization of existing products in the market.

Sales of the original ‘Motmalkrineun Sinjjang’ product increased by about 50% compared to the previous month during the same period, surpassing 2 billion KRW in December last year alone. High sales growth has continued into this year, and it appears that the popularity of the follow-up product has also drawn attention to the original product.

A Crown Confectionery official explained, "By creating hotteok, a representative winter snack, as a crispy snack, we captured the feeling of winter foods that have become difficult to enjoy easily due to COVID-19 in the snack."

This content was produced with the assistance of AI translation services.