Hyundai Department Store Reports 40% Increase in Sales of Hanwoo Sets for Lunar New Year Gift Pre-Orders

Hyundai Department Store Korean Beef Grilled Soup Set

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 24th that, based on a mid-term analysis of reservation sales for Lunar New Year gift sets from the 4th to the 22nd, sales of Hanwoo gift sets increased by 40.2% compared to last year.

By Hanwoo set type, sales of sets composed only of grilling cuts (steak, roast) such as sirloin, tenderloin, and striploin rose by 51.7% year-on-year. This growth rate is about twice that of sets composed only of traditional Hanwoo gift set cuts like braised short ribs and bulgogi, which grew by 26.5%.

Popular representative products include the 'Hyundai Hanwoo Grilled Soup Set (390,000 KRW)', consisting of 0.9kg sirloin for roast and 0.9kg striploin for steak, and the 'Hyundai Hanwoo Grilled Nan Set (550,000 KRW)', consisting of 1.8kg sirloin for roast and 0.9kg sirloin for steak.

Sets composed of special cuts such as tomahawk or T-bone steak, and cuts like jebichuri, toshisal, and anchangsal, namely the ‘Hanwoo Tomahawk & T-bone Steak Set’ and the ‘Hanwoo Special Cuts Set’, also attracted customers’ popularity, with more than half of the prepared quantities sold.

A Hyundai Department Store official said, “Due to the impact of social distancing, it is expected that fewer people will return to their hometowns, and instead, customers’ desire to express their feelings through gifts has led to increased interest in Hanwoo gift sets. To meet this demand, we have secured an additional 10-20% of Hanwoo gift set stock ahead of the main sales starting on the 25th.”

This content was produced with the assistance of AI translation services.