‘2020 Muan Hoesan Baengnyeonji’ Selected as This Year’s Hit Product

A representative from the Honam Reporting Headquarters of Asia Economy presented a plaque to (center) Kim San, the mayor of Muan County.

[Asia Economy Honam Reporting Headquarters Reporter Oh Hwan-joo] ‘Hoesan Baengnyeonji’ in Muan-gun, Jeollanam-do (Governor Kim San) has been selected as the 2020 Asia Economy Hit Product of the Year.

The ‘2020 Asia Economy Hit Product of the Year,’ hosted by Asia Economy, selects hit products through strict evaluation of each category, including products that have gained customer love based on outstanding creativity and ideas.

Muan Hoesan Baengnyeonji, located in Bokyong-ri, Illo-eup, spans 330,000㎡ (about 100,000 pyeong) and is the largest natural habitat of white lotus in East Asia, home to over 30 species of lotus including water lilies and red lotuses, and more than 50 species of aquatic plants, drawing attention as a central tourist attraction in Jeollanam-do.

In particular, the lotus festival held every July is a representative festival of Muan-gun, attracting over 160,000 visitors with an ice zone to enjoy the hot summer coolly and various experiences and performances using ‘yeon’ (lotus).

The lotus festival is a heat escape program linked with a water playground, featuring the installation of the ‘Midsummer Christmas Plaza’ and various events centered around the Christmas Plaza such as a water gun festival, ice playground, and sharing of patbingsu (shaved ice with red beans).

Additionally, an observatory for viewing aquatic plants, the 108 swinging bridges, ecological trails, and LED wish lanterns made by tourists themselves decorate the area. The Wish Bridge is installed below the water surface to allow observation of ecological plants, providing abundant sights and enjoyment.

Furthermore, around the outdoor water playground, there is a vast and beautiful lotus pond landscape and an auto caravan and auto camping site covering 12,054㎡, which opened in 2016 and has been popular.

Governor Kim San said, “I hope the residents, who are going through difficult times due to COVID-19, can find peace of mind while resting at Baengnyeonji,” and added, “We plan to operate various educational programs in the future and develop Hoesan Baengnyeonji into the nation’s first inland waterside botanical garden through the arboretum creation project.”

This content was produced with the assistance of AI translation services.