Cosmecca Korea, Mekafriends 12th Online Launch Ceremony

[Asia Economy Reporter Yujin Cho] Cosmecca Korea, a cosmetics research, development, and manufacturing company, announced on the 14th the launch of the 12th generation of its consumer supporter group, Meca Friends.

Since 2013, Cosmecca Korea has regularly selected and operated Meca Friends, who serve as product testers and marketers, to develop hit products loved by consumers.

On the 13th, the inauguration ceremony for the 12th generation of Meca Friends, who were strictly selected through document screening and telephone interviews, was held online.

The 20 selected Meca Friends will participate online for six months in product evaluations and preliminary idea verification for products developed by Cosmecca Korea, as well as engage in product promotion.

Cosmecca Korea conducts consumer usage behavior surveys targeting Meca Friends, composed of consumers in their 20s and 30s, to utilize the data for product development and provides the derived data to its clients.

Notably, starting with this generation, video production personnel are separately selected to create videos of Cosmecca Korea’s excellent products, supporting video marketing services for clients based on social networking services (SNS).

Chayoung Kwon, Director of Marketing Strategy Headquarters at Cosmecca Korea, stated, “As a cosmetics manufacturer operating in the B2B business, it is rare to communicate directly with consumers on-site and reflect consumer opinions in real time in product development. We will conduct more diverse activities with the 12th generation of Meca Friends and introduce new concept products that lead the market.”

This content was produced with the assistance of AI translation services.