Hyundai Home Shopping Launches First Order Service Using QR Codes

[Asia Economy Reporter Seungjin Lee] Hyundai Home Shopping is launching an order service using QR codes during broadcasts to enhance customer ordering convenience.

Starting from the 15th, Hyundai Home Shopping will introduce a 'QR Code Order Service' that allows customers to scan the QR code on the broadcast screen with their mobile phones and order products through the 'Hyundai H Mall' mobile app. While QR codes have been inserted into broadcast screens for one-time events such as prize giveaways, this is the first time QR codes will be continuously displayed on the broadcast screen.

The QR Code Order Service features customers scanning the QR code located at the top right corner of the broadcast screen with their phone cameras, which immediately connects them to the product purchase page within the 'Hyundai H Mall' mobile app, enabling easy purchase of the currently broadcasted product.

A Hyundai Home Shopping official explained, "The QR Code Order Service was introduced to minimize customer inconvenience caused by unexpected situations such as call center order calls concentrating at specific times for popular products or long waiting times due to order surges," adding, "We also considered the fact that QR check-ins have become routine due to the prolonged social distancing."

To improve usability for senior customers in their 50s and 60s who may be unfamiliar with QR codes, Hyundai Home Shopping plans for hosts to demonstrate how to order by scanning the QR code live during broadcasts.

Hyunyoung Kwak, Head of Customer Satisfaction Division (Executive Director) at Hyundai Home Shopping, stated, "By next month, we plan to expand the QR code service by introducing QR codes on the broadcast screens of the T-commerce channel 'Hyundai Home Shopping Plus Shop' as well," adding, "We will continue to strengthen various services so that customers can shop conveniently."

This content was produced with the assistance of AI translation services.