Dongwon Industries Launches Korea's First Tuna Sashimi Gift Certified for Marine Ecosystem Protection (MSC)

MSC-Certified Tuna Sashimi Set with 'Good Consumption' Value from Sustainable Fishing Methods
Premium Sets Featuring Top-Grade Bluefin Tuna, Smoked Salmon, Dried Yellow Croaker, and Various Seafood Sets Available

[Asia Economy Reporter Lee Seon-ae] Dongwon Industries announced on the 14th that it has launched the ‘Dongwon Tuna Sashimi Gift Set’ containing ‘Marine Stewardship Council (MSC) certified’ tuna for the first time among domestic seafood companies in celebration of Lunar New Year 2021.

Leading sustainable fisheries for future generations, Dongwon Industries has become the first domestic seafood company to obtain MSC certification for purse seine and longline fisheries that catch tuna.

The MSC (Marine Stewardship Council) is the most prestigious global non-profit organization in the sustainable seafood sector. It evaluates over 30 factors throughout the fishing process, including marine ecosystem and species protection, to grant MSC certification. Seafood products certified by MSC signify that they were produced through sustainable fisheries complying with international regulations to protect marine ecosystems.

The Dongwon Industries gift sets consist of a total of 28 types: 10 tuna sashimi gift sets, 1 mixed tuna and salmon gift set, 4 salmon gift sets, and 13 fresh seafood gift sets.

Dongwon Industries presents three types of MSC certified tuna-only gift sets embodying the value of ‘ethical consumption’ that protects the marine environment: the ‘Dongwon Tuna Sashimi Eco-label Set,’ the ‘Dongwon Tuna Sashimi Signature Set,’ and the ‘Dongwon Tuna Sashimi Jeongseong Set.’ MSC certified tuna is caught directly by Dongwon Industries, the largest seafood company in Korea, rapidly frozen at minus 60°C to ensure freshness, and managed directly from processing to distribution for reliable consumption.

In addition to MSC certified tuna sashimi gift sets, a variety of sets ranging from premium to practical options are available at different price points. The ‘Dongwon Tuna Sashimi Masterpiece Set’ is composed of premium tuna sashimi cuts such as bluefin tuna belly and lean meat, while the ‘Dongwon Tuna Sashimi Jeongseong Set’ contains ‘Dongwon Tuna Ice Cubes,’ which are bite-sized cubes of yellowfin tuna, allowing for versatile recipes such as steak, salad, and poke according to preference. Also offered are fresh seafood sets including carefully selected premium smoked salmon, dried yellow corvina, cutlassfish, and tilefish.

Dongwon Industries has strengthened environmental protection by using eco-friendly ice packs made from frozen water as cooling materials for gift set packaging. The eco-friendly ice packs are frozen 100% water contained in paper packs coated with biodegradable film; the paper packs are naturally decomposable, and the water can be refrozen and reused.

A Dongwon Industries representative said, “Due to COVID-19, many consumers are expected to prepare gifts non-face-to-face instead of visiting their hometowns,” adding, “We hope customers prepare gifts filled with dignity through the Dongwon Tuna Sashimi Gift Sets composed of premium tuna sashimi.”

Dongwon Industries’ Lunar New Year gift sets can be purchased at Hyundai Department Store, discount stores (Megamart, Traders), as well as various online malls such as Dongwon Mall and 11st. Prices range from 50,000 to 400,000 KRW.

This content was produced with the assistance of AI translation services.