Lotte Homeshopping Hosts 'Seolmaeum Hansang' Special Exhibition

[Asia Economy Reporter Lim Hye-seon] Lotte Homeshopping will hold a special exhibition called 'Seol Ma-eum Hansang' from the 18th of this month to the 8th of next month.

According to Lotte Homeshopping on the 14th, an analysis of consumer behavior during last year's Chuseok holiday period revealed that due to the impact of COVID-19, preparations for the holiday started earlier, and purchases of stay-at-home products increased. The trend of preparing food and beverages in advance to consume at home and staying home during the holiday period has taken root. In fact, purchases of agricultural and livestock products and processed foods were concentrated 2 to 3 weeks before last year's Chuseok holiday, and demand for kitchenware increased one week prior. In particular, the average sales of agricultural and marine products two weeks before the holiday were more than five times higher compared to one week before the holiday.

Accordingly, Lotte Homeshopping is conducting a Seol special exhibition reflecting customer consumption trends during the holiday period, ranging from high-quality food such as local specialty products and home meal replacements (HMR) to premium brand kitchenware.

They have secured a large quantity of premium nationwide specialty products and fresh foods. On the 26th at 4:40 PM, they will sell a premium fruit set composed of popular holiday fruits such as apples, pears, and citrus from their fresh food private brand ‘Haruilgwa’. They will also introduce ‘Haeolchan Jeju Eungalchi’, made solely with extra-large fresh cutlassfish from Jeju Island. On the 30th at 9:20 AM, the ‘Choi Yura Show’ will feature the sale of the ‘Hoengseong Livestock Cooperative Hanwoo Meat Set’. The Hoengseong Livestock Cooperative Hanwoo Set is one of Lotte Homeshopping’s representative popular holiday products, with about 20,000 sets sold during last year’s Seol and Chuseok. It is a set that selects the highest quality Hanwoo beef and includes various cuts such as soup meat (400g), sirloin (400g), and bulgogi (400g).

Sales of home meal replacements (HMR) will also be expanded. On the 20th at 5:40 PM, the representative food program ‘Kim Na-woon’s Yori Jori’ will sell ‘Kim Na-woon The Kitchen LA Galbi’, which achieved cumulative orders worth 5 billion KRW last year. On the 23rd at 1:55 PM, the ‘Hong Jin-kyung Hansangcharim Set’, consisting of nine types of holiday foods such as perilla leaf pancakes and skewers, will be introduced.

Additionally, reflecting the increase in stay-at-home product sales just before the holiday, various kitchenware such as ‘Fissler Frying Pan’ and ‘Corelle Home Set’ will be sold.

Meanwhile, an event will be held during the period where up to 15% reward points will be given for purchasing event products, and if customers purchase event products using the mobile ‘Gift’ service, 100 people will be selected by lottery to receive up to 30,000 KRW in reward points.

Yoo Hyung-joo, Head of Product Division at Lotte Homeshopping, said, "We planned the Seol special event based on the analysis of customer consumption patterns and trends during the upcoming holiday period," and added, "We have focused on organizing premium products that are highly preferred by customers and have prepared various related events."

This content was produced with the assistance of AI translation services.