Coupang Adds Used Phone Trade-In Service to 'Rocket Mobile'

Easily Check Market Prices and Receive Top-Level Cash Rewards

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 13th that it has added a used device trade-in service to 'Rocket Mobile,' its mobile phone purchase and activation service. Last year, Coupang launched Rocket Mobile, which allows users to compare various carriers at a glance and complete purchase and activation remotely. It also offers a phone damage insurance option called 'Coupang Ansim Care,' providing insurance services for phone repair or replacement when needed. Now, with the addition of the 'Used Device Trade-in' feature, the hassle of separately disposing of old phones when purchasing new ones has been reduced.

Coupang explained that Rocket Mobile's used phone trade-in service offers ▲top-level cash compensation prices ▲easy used phone price inquiry ▲and personal information secure deletion service. Users can check the used phone price by clicking 'View Details' on the product detail page before purchasing a new phone. By selecting the brand, model, and capacity of the used device, users can easily confirm the market price of their device. Approximately 100 different models are eligible for trade-in.

After purchasing a new phone, users can apply for the used phone trade-in by clicking the 'Trade-in Old Phone' button on the purchase completion page and filling out the trade-in application form. Applications can also be made later through the 'Order Details' menu. Coupang provides cash compensation at prices that minimize deductions for damages based on the customer's used phone data. Notably, Coupang's used phone trade-in service is more professional as it is operated in partnership with the used phone purchase specialist company Olliva, which uses Olliva's 'Data Deletion Solution' to completely erase personal information, ensuring security.

Lee Byung-hee, Vice President of Coupang Retail, said, "To meet the needs of customers wanting to replace their phones in the new year, we have prepared a service that allows both the purchase of the latest phones and trade-in of used phones simultaneously." He added, "We plan to continue enhancing customer satisfaction through various service innovations that meet customer needs."

This content was produced with the assistance of AI translation services.