In the Contactless Era, Furniture Is Now Bought Online

Household Online Shopping Transactions Up 42% Year-on-Year Through November Last Year
Furniture Industry Responds to Contactless Era with Various Online Shopping Services Launch

Product image of mattress specialist brand Zinus [Source=Zinus]

[Asia Economy Reporter Kim Suhwan] As the contactless culture spreads and product consumption through online channels increases, the furniture industry is also building online distribution channels to prepare for the untact era.

According to the 'November 2020 Online Shopping Trends' announced by Statistics Korea on the 5th, the online shopping transaction amount for furniture from January to November last year reached 4.4965 trillion KRW, an increase of 42.4% compared to the same period the previous year.

In response, major furniture companies are preparing various online shopping services. Zinus, a mattress specialty brand famous as a bestseller company on Amazon, introduced a service that reduces the mattress volume to less than one-fifth for delivery, breaking away from the mattress market centered on the offline market and successfully settling in the online market.

Hyundai Livart introduced an online gifting service that allows furniture to be delivered by simply entering the recipient's mobile phone number, enhancing consumer convenience.

Global furniture distribution company IKEA also provides a 'showroom' through its own mobile app, where customers can shop as if they were in an offline store, and offers services that analyze customer preferences and recommend products.

This content was produced with the assistance of AI translation services.