Homeplus Sees Increase in Sales of Coffee, Wine, and Sports Equipment... 'Homestay' Special Exhibition

Capsule Coffee Sales Up 26%, Wine Up 65% from 1st to 10th
Home Stay Promotion Held for Staying at Home

[Asia Economy Reporter Cha Min-young] As the period of staying at home lengthens, people are wondering how to spend their time indoors more wisely.

On the 13th, Homeplus analyzed sales volume by category from the 1st to the 10th of this month and found that sales of indoor activity-related items increased compared to the same period last year: livestock products by 15%, bakery by 19%, wine by 65%, capsule coffee by 26%, and exercise equipment by 20%.

Accordingly, Homeplus is holding a “Homestay Solution” promotional event offering discounted products across all categories to help customers enjoy “home-cooked meals,” “home baking,” and “home training” more wisely during their so-called “stay-at-home life.”

First, a variety of fresh food ingredients are introduced. Discounts on ribs include ▲Frozen LA-style flower ribs at 66,900 and 79,000 KRW¹ ▲Frozen steamed ribs at 49,900 and 51,900 KRW¹. Additionally, there are ▲Domestic pork belly and neck meat at 1,590 KRW ▲Antibiotic-free golden chicken (2 types) at 5,990 and 6,990 KRW ▲Alkeun strawberries at 12,990 KRW ▲High-sugar-content oranges (U.S. origin), among others. For those who enjoy drinking at home, products include ▲7 types of Proverb and Bridlewood wine at 19,900 KRW each ▲6 types of Chilean Casillero del Diablo wine at 12,900 KRW each.

Home caf? products are also available. Coffee products include ▲23 types of Nescafe Dolce Gusto capsules at 7,900 KRW each ▲8 types of McNulty whole bean coffee ranging from 3,900 to 24,900 KRW. Montblancier offers new products such as ▲Choco cream castella roll (6 pieces) at 6,990 KRW ▲Secret madeleines at 7,190 KRW, as well as desserts like ▲Cold brew tiramisu at 4,900 KRW ▲Strawberry yogurt cake at 4,900 KRW ▲Double chocolate brownie at 4,900 KRW.

With the increase in “home baking” enthusiasts, sales of other cooking products such as waffle and sandwich makers and foam mixers grew by 26% compared to the previous week from the 27th of last month to the 2nd of this month. The baking product lineup has been expanded to include ▲Cuisinart waffle maker at 59,800 KRW ▲Cookin sandwich waffle maker at 27,900 KRW ▲Homeplus Signature frozen dough (4 types) ranging from 3,890 to 7,890 KRW.

Products for leisure time are also prepared. These include ▲Egojin stepper at 49,900 KRW ▲Chinning dipping EX10 at 89,900 KRW for home training equipment, as well as ▲Direct-imported arcade 2-player indoor basketball game at 99,000 KRW ▲Slime and clay sets (12 types) and 3D puzzles (8 types) ranging from 4,490 to 15,300 KRW ▲Automatic table tennis and baseball machines at 36,900 KRW each for play items.

Lee Chang-soo, Head of Trade Marketing at Homeplus, said, “Recently, due to COVID-19, social distancing has become routine, and sales of products for indoor eating, drinking, and enjoyment have increased rather than those for going out. We have prepared a variety of products across categories with reasonable benefits for consumers who want to spend their indoor life more enjoyably and meaningfully.”

This content was produced with the assistance of AI translation services.