Sangju City Invests 16.5 Billion KRW to Strengthen Agricultural Product Distribution Competitiveness

Strengthening Agricultural Product Distribution Competitiveness by Establishing a Smart Distribution Infrastructure

Sangju City is accelerating the establishment of smart agricultural product distribution facilities this year by investing 16.5 billion KRW. /Sangju City

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Jae-ho] Sangju City announced on the 13th that it will invest 16.5 billion KRW this year to establish a smart agricultural product distribution facility infrastructure.

To increase farmers' income by improving the marketability of agricultural products and enhancing distribution competitiveness, the city plans to accept project applications in January from regional agricultural cooperatives, farmers' organizations, export complexes, and integrated marketing organizations.

The main projects include the construction of an Agricultural Product Distribution Center (APC) selected through last year's Ministry of Agriculture, Food and Rural Affairs public contest, support for sorting machines, cold storage, and distribution machinery and equipment, as well as joint sorting costs, packaging materials, and marketing support to foster integrated marketing organizations. Additionally, the plan is to enhance distribution competitiveness by strengthening the innovation capacity of production area distribution organizations for scaling and organizing production areas.

To secure sales channels for women farmers and elderly farmers, the city will link with local food projects and actively support processing sectors such as the development of side dish industries using local agricultural and specialty products as raw materials to increase added value.

In particular, through active export expansion policies such as establishing export infrastructure and supporting logistics costs and export promotion incentives, Sangju plans to enhance the export competitiveness of its agricultural products, stabilize prices in the domestic market, and increase farmers' income.

Kim Jong-du, head of the Distribution Marketing Division of Sangju City, said, "By establishing a systematic distribution system for production, processing, and distribution through various supports, we will strengthen the competitiveness of Sangju agricultural products and focus on expanding sales channels not only domestically but also in the global market."

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