CU-Hitejinro Launches Dessert Series Featuring Ttukbaebi Character

[Asia Economy Reporter Seungjin Lee] CU announced on the 12th that it will collaborate with HiteJinro to launch two desserts featuring the Ttukbaebi character.

First, the "Chewy Ttukbaebi Macarons" is a product containing a total of three macarons, each filled with lemon, mandarin, and calamansi flavors. The package includes the Ttukbaebi character holding a macaron and the logo to clearly indicate the collaboration with Jinro. The price is 3,300 KRW.

The "Calamansi Cupcake," released on the 14th, is a product made with a cake sheet containing calamansi and rich mascarpone cheese. A chocolate Ttukbaebi character is placed on top of the cake as a highlight. The price is 3,000 KRW.

The popularity of collaboration products using well-known brands' trademarks or characters that everyone recognizes continues to grow.

CU's "Gompyo Series" products, launched using Daehan Flour Mills' mascot PyoGom, have recently expanded into cosmetics, with more than 10 products released to date.The collaboration with Malpyo Industry, which started with the "Shoe Polish for Lips" (Malpyo Beauty Set), has extended to Malpyo Black Beer.

Leveraging years of collaboration experience, CU plans to continuously introduce products featuring the Ttukbaebi character across various categories, starting with desserts.

Meanwhile, the convenience store dessert market is steadily growing, led by the trend-sensitive MZ generation (born from the 1980s to early 2000s). Last year, CU's dessert sales saw the 20-30 age group account for nearly 80% of the composition ratio, with a sales growth rate of 15.1% compared to the previous year.

Yang Yoonjung, MD of the Snack Food Team at BGF Retail, said, "Interest in the Ttukbaebi character is high, with more than 10,000 visitors to the Ttukbaebi pop-up store presented by HiteJinro, which led us to plan the collaboration products," adding, "CU will continue to introduce trend-leading products and strive to provide customers with enjoyable food experiences."

This content was produced with the assistance of AI translation services.