What’s the Story Behind Yu Deok-yeol, Dongdaemun-gu Mayor, Getting Hooked on YouTube That Captures Both Fun and Information?

District Mayor Yu Deok-yeol Takes Lead in Communication via YouTube to Share Health Information and Emphasize Social Distancing Importance
...Providing Fun and Information through YouTube Content in the With-Corona Era...Accelerating Goal of 10,000 Subscribers

[Asia Economy Reporter Jong-il Park] Dongdaemun-gu (Mayor Yoo Deok-yeol) is accelerating the production of content through YouTube, which has established itself as a definite communication channel in the post-COVID-19 era, to actively communicate with residents and effectively deliver information.

This reflects Mayor Yoo Deok-yeol’s governance philosophy deeply, recognizing the significant influence of video media in promoting district administration and actively engaging in communication through YouTube.

The district is expanding and strengthening YouTube functions within the existing promotional areas such as newsletters, websites, and SNS, which were the main information delivery media of the district administration, not only adding “fun and informational value” but also producing non-face-to-face cultural content in the with-COVID-19 era, bringing a fresh breeze to Dongdaemun-gu’s district news.

Accordingly, Dongdaemun-gu is planning to create more diverse content that goes beyond the limits of official duties by approaching viewers with a friendly and sincere image, aiming for 10,000 subscribers, and designing YouTube content that combines fun and useful district information, especially wisdom for living in the COVID-19 era.

The district has released content such as the “Stop COVID-19 Campaign” and “Do You Know Kkumdong-i?” to offer comfort and hope to residents exhausted by COVID-19.

The “Stop COVID-19 Campaign” conveys the message of social distancing?keeping hearts close but bodies apart to overcome COVID-19?through an upbeat rap.

“Do You Know Kkumdong-i?” introduces the meaning of 'Kkumdong-i,' Dongdaemun-gu’s character that delivers messages of dreams and hope, and was produced to help the representative character Kkumdong-i approach residents in a friendly manner.

Notably, Mayor Yoo Deok-yeol himself appears in front of the camera as a strong supporter to deliver district news more vividly.

In April last year, Mayor Yoo personally prepared and introduced medicinal cuisine such as eggplant salad stew and balloon flower root candy, which are excellent for boosting immunity, as part of the “Healthy Meal Preparation” campaign to overcome COVID-19.

In September last year, Mayor Yoo promoted the Seoul Oriental Medicine Promotion Center’s non-face-to-face experience content by personally making portable Houttuynia cordata hand wash and insect repellents, while urging the importance of personal hygiene rules such as handwashing and social distancing.

Mayor Yoo also introduced experiential activities prepared by the Dongdaemun Career and Job Experience Support Center through videos to provide career education at home for students and parents restricted from attending school due to remote classes. He conducted career experiences by making experience kits such as succulent flowerpots and kneaded soap, and conveyed words of comfort to exhausted residents.

This content is available on the DBS Dongdaemun-gu Office Internet Broadcasting YouTube channel, allowing residents to gain useful health information and entertainment with just one click from their homes.

Mayor Yoo Deok-yeol of Dongdaemun-gu stated, “Beyond one-way district promotion, two-way communication using videos will be an effective means of district promotion in the upcoming post-COVID-19 era,” adding, “We will actively promote the production of video content that well reflects Dongdaemun-gu’s unique characteristics to capture both fun and information, achieving a win-win effect not only in district promotion but also culturally and economically.”

This content was produced with the assistance of AI translation services.