Kwon Bong-seok, President of LG Electronics, "Will Not Stop the Innovation Journey for Customers"

LG Electronics Holds CES 2021 Press Conference
Theme: 'Precious Everyday Life Continues. Enjoy Comfortable Home Life with LG'

LG Electronics held a press conference at the world's largest home appliance IT exhibition, 'CES 2021,' on the 11th. The photo shows Jin-Hong Kim, Executive Vice President and Head of Global Marketing Center at LG Electronics, delivering a speech under the theme "Precious everyday life continues. Enjoy a comfortable home life with LG."

[Asia Economy Reporter Changhwan Lee] LG Electronics held a press conference on the 11th to coincide with the opening of 'CES 2021,' the world's largest home appliance and IT exhibition, presenting various new normal lifestyles. The theme of the conference was ‘Life is ON - Make yourself @ Home’.

LG Electronics President Kwon Bong-seok: "We will not stop the journey of innovation for a better life for our customers"

President Kwon Bong-seok of LG Electronics appeared as the narrator and said, "In an era rapidly changing in unexpected ways, we will provide ways for customers to enjoy a better life to the fullest by offering convenience, fun, and ways to safely protect their precious daily lives," emphasizing, "LG Electronics will not stop the journey of innovation."

When President Kwon pressed the start button, the slogan ‘Life is ON (Precious daily life continues)’ appeared, and the event officially began.

Seven experts from various fields, including Kim Jin-hong, Executive Vice President and Head of LG Electronics Global Marketing Center, Peggy Ang, Marketing Director of the U.S. branch, and Samuel Chang, Executive Director of the North America Innovation Center, appeared one after another, stating, “LG Electronics’ differentiated innovative products and services start from inspiration received from customers,” presenting lifestyles suited for the new normal era.

They also redefined the meaning of ‘home’ in the rapidly changing daily life of working, learning, enjoying, and shopping at home, introducing various values such as safety, convenience, and fun that customers can experience at home.

The event featured the ‘LG Rollable’ unfolding and rolling back twice. This was the first time the LG Rollable, which can increase and decrease screen size, appeared in a video. Also, the ‘More to Explore’ shown at the end of the conference hinted that this product is related to the ‘Explorer Project.’

LG Electronics introduced not only premium home appliances with enhanced health, hygiene functions, and design but also a new OLED TV model ‘OLED evo’ (model name: G1), which upgrades the performance of OLED (organic light-emitting diode) elements. OLED evo precisely reproduces the wavelength of light, delivering clearer and brighter picture quality compared to existing OLEDs.

A scene featuring the 'LG Rollable' at the LG press conference.

‘LG ThinQ’ app advances as an intelligent lifestyle platform

LG Electronics upgraded the intelligent lifestyle platform LG ThinQ app to present new customer value. Based on open innovation, LG Electronics expanded the LG ThinQ app’s platform ecosystem by collaborating with various partners. This app goes beyond simply controlling home appliances, enabling customers to enjoy their daily lives more conveniently.

On this day, LG Electronics announced cooperation with global food companies such as Nestle and Kraft-Heinz to allow customers to purchase food using the LG ThinQ app. They also introduced the ‘Scan-to-Cook’ feature (domestic name: Artificial Intelligence Cook), which finds the optimal cooking method by scanning the barcode of food ordered via smartphone.

Additionally, LG Electronics partnered with U.S. home service company HomeAdvisor to offer a service through the LG ThinQ app that allows customers to request installation of home appliances in different spaces within their homes.

The LG ThinQ app has continuously evolved by adding new services based on customer value, such as the Proactive Customer Care service introduced last year, which optimally manages home appliances. Proactive Customer Care uses AI technology to analyze the operating status of products and detect potential malfunctions in advance, notifying customers accordingly.

LG Electronics' virtual human 'Raea,' designed by the company, is introducing innovative technology at the press conference.

Virtual human ‘Reah’ created using AI technology makes a surprise appearance as a speaker

At this event, LG Electronics’ virtual human ‘Keem Reah’ (hereafter Reah) made a surprise appearance.

Reah is a virtual human realized using artificial intelligence (AI) technology and has recently been trained with 3D images through deep learning technology. At this event, Reah appeared as a speaker, showing a three-dimensional and vivid presence.

Reah introduced the ‘LG Cloi Sterilizing Bot,’ which performs disinfection work for hygiene in specific spaces such as hotels. She also introduced the 2021 LG Gram, which boasts portability, design, performance, and a large-capacity battery, as well as the professional monitor ‘LG UltraFine OLED Pro’ equipped with an OLED panel.

Executive Vice President Kim Jin-hong said, “As our lives rapidly change in unexpected ways, LG Electronics’ innovative new products and services will enable customers to enjoy their precious daily lives with more safety, convenience, and fun.”

This content was produced with the assistance of AI translation services.