Doosan Infracore Achieves Largest Excavator Sales in China in 10 Years, Up 22% YoY

[Asia Economy Reporter Kim Hyewon] Doosan Infracore set a 10-year record for excavator sales in the Chinese market last year.

Doosan Infracore announced on the 11th that it sold 18,686 excavators in China over the past year. This represents a 22.4% increase from the 15,270 units sold in 2019, marking the highest sales volume in 10 years since 2011 (approximately 16,700 units). Doosan Infracore's highest number of excavators sold in the Chinese market was around 21,800 units in 2010.

Among foreign companies operating in the Chinese excavator market, Doosan Infracore has increased its market share from about 13% in 2015 to 23% currently. It is competing closely for first and second place with the world’s number one company, Caterpillar (CAT). In November last year, it also became the first foreign company in China to surpass cumulative production of 200,000 excavators.

Doosan Infracore is targeting the market with differentiated products, services, and marketing strategies tailored to local needs, including launching locally customized products aligned with the growth trend in the Chinese market, conducting online live service training, and hosting online launch shows.

A Doosan Infracore official stated, "The Chinese excavator market is expected to continue growing due to the local government’s expansion of infrastructure investment. We will further solidify our sales channel base while expanding our market position through differentiated strategies."

This content was produced with the assistance of AI translation services.