KB Securities Launches Non-Face-to-Face Discretionary Investment Service with Fount Investment Advisory

[Asia Economy Reporter Oh Ju-yeon] KB Securities announced on the 5th that it has launched the 'Open-API Based Non-face-to-face Discretionary Investment Robo-advisor Service' in collaboration with Fount Investment Advisory.

KB Securities provides various infrastructures necessary for discretionary investment services on the Fount app through an Open-API method to offer customers more convenient non-face-to-face asset management. The company explained that this strategy to expand the digital ecosystem (Ecosystem, hereafter Ecosystem) by collaborating with various fintech companies is expected to gain more momentum as it aligns with the growing interest of the millennial generation in the expanding robo-advisor (RA) market.

Fount offers services that recommend and advise portfolios (funds, pensions, ETFs, etc.) tailored to individual investment preferences based on artificial intelligence (AI) technology. It has received favorable reviews for its rebalancing system that maintains optimal portfolios in response to global market conditions and its 1:1 customized management service that addresses asset management inquiries. As of September 2020, it is a leading robo-advisor company holding advisory contract amounts exceeding 800 billion KRW.

The advisory service currently provided by Fount allows customers to directly select and order customized portfolios proposed by Fount. However, the discretionary service opened with KB Securities this time enables automatic trading, management, and rebalancing after customers enter into a discretionary contract with Fount, making asset management easier and more convenient than the existing advisory service.

Since last year, KB Securities has been providing Open-API based non-face-to-face asset management services through partnerships with robo-advisor companies such as December & Company, Quarterback, and Quantec. By combining securities trading systems for account opening, domestic and international stock orders, currency exchange, etc., with the excellent management functions and convenient UX/UI of robo-advisor companies, KB Securities is leading digital innovation in investment methods that previously felt difficult. Additionally, the company recently established a dedicated D-Channel Business Team for API-based Baas (Banking as a Service) within the Digital Innovation Headquarters to expand partnerships with various fintech companies.

Jang Seung-ho, Head of the Digital Innovation Headquarters, said, "Collaboration with robo-advisor companies is meaningful not only for the synergy between the two companies but also because it allows customers in their 20s and 30s to access asset management more conveniently." He added, "Going forward, we will enhance API infrastructure and partnership services so that not only robo-advisor companies but also fintech companies requiring securities infrastructure can launch various services based on KB Securities' Open-API."

This content was produced with the assistance of AI translation services.