Construction Workers' Mutual Aid Association Unveils New CI... "Core Value of Being a Reliable Partner Included"

[Asia Economy Reporter Kim Bo-kyung] The Construction Workers Mutual Aid Association announced a new integrated institutional image (CI) at its headquarters on the 4th.

Established in 1997, the Association has transformed from an institution that handled the collection and payment of retirement mutual aid funds into a comprehensive service support organization aimed at improving employment and welfare for construction workers.

The newly announced CI was developed to establish a new identity in line with the Association’s vision and changing role as a "reliable partner protecting the happiness of construction workers."

The new CI utilizes the initials "CW" from the English words Construction Workers, the Association’s sole customers. It depicts hands clasped together in harmony, embodying the core value of being a reliable partner alongside construction workers.

CW expands into a brand story representing "a partner moving forward together," "a specialized institution for employment welfare services," and "a warm shelter for workers."

Additionally, the symbol mark consists of two adjoining shapes representing the worker and the Association, symbolizing the character "人" (person) and an upward arrow, expressing the fundamental principles of respect for humanity and co-growth.

Chairman Song In-hoe emphasized, "Through the newly changed CI of the Association, we will communicate with the public and become an Association that provides better services to construction workers," adding, "We will do our best to improve employment for construction workers and fulfill our role as a reliable partner responsible for their happiness."

This content was produced with the assistance of AI translation services.