Kim Ok-chan, CEO of Home&Shopping, "In an Era of Change, Turning Crisis into a Stepping Stone for Leap"

In New Year's Address, Determined to Make the 10th Anniversary the Year of a New Leap Forward

Kim Ok-chan, CEO of Home&Shopping

[Asia Economy Reporter Kim Cheol-hyun] Kim Ok-chan, CEO of Home&Shopping, emphasized in his New Year's address that "in rapidly changing times, the organization must promote flexibility and creative innovation."

In the New Year's message delivered to employees through the internal groupware on the 4th, CEO Kim stated, "Despite the emergency situation caused by COVID-19 last year, everyone quietly did their best in their respective positions, resulting in an increase in total transaction volume compared to the previous year and achieving internal stability through various attempts in TV and mobile sales."

He continued, "This year marks the 10th anniversary of our founding, a special year, and with business re-approval, the sales environment is expected to be more challenging compared to last year." To overcome this, he encouraged, "It is necessary to diversify business to attract new customers and implement differentiated strategies unique to Home&Shopping to satisfy existing customers."

Furthermore, he urged the company to become honest and upright, to break away from existing frameworks in this era of change and view things from new perspectives, emphasizing the importance of advancing as a valuable company.

CEO Kim added, "With the spirit of 'Ubo Manri'?slowly walking like a steadfast ox to travel a thousand miles?I hope all employees unite to overcome difficulties wisely and vigorously, making this a year of growth and development."

This content was produced with the assistance of AI translation services.