Seokyungbae AmorePacific Chairman "Let's Return to Our Original Intent"

[Asia Economy Reporter Yujin Cho] Seo Kyung-bae, Chairman of Amorepacific, said on the 4th, "It is a time when a shift in perception regarding changes in customers and distribution is urgently needed," adding, "We must return to a thoroughly customer-centric mindset to accurately understand and reflect customer changes."

Chairman Seo made these remarks in a New Year's video message, presenting 'Winning Together' as the management policy for 2021. The opening ceremony was held via a non-face-to-face online live broadcast due to the impact of the novel coronavirus disease (COVID-19).

He mentioned three major strategies: 'Strong Brand,' 'Digital Transformation,' and 'Business Structure Innovation,' urging, "We must remember that seeing first, starting first, and succeeding first is the way to capture customers' hearts and advance regardless of any environment."

As a key practical goal, the focus will be on fostering 'Engine Products' that reflect each brand's unique value and the spirit of the times. Through this, they plan to complete strong brands that no one can rival. They will also accelerate the rapid 'Digital Transformation' efforts.

They plan to engage customers timely with content optimized for each platform and thoroughly review working methods to secure a competitive edge in the digital era. They will also pursue business structure improvements for profitable growth by reducing unnecessary costs and invisible inefficiencies to improve the profit and loss structure, and innovate the offline store structure to implement a new success model.

Finally, he pledged, "If we prepare in advance for the post-pandemic era, we can turn today's situation into a stepping stone for success," and "We will generously provide opportunities for all employees to be nurtured as talents of this era, paving the way to grow while feeling happiness and achievement through work."

He also expressed his determination, saying, "We will start the challenge to build a higher-level corporate ecosystem where our development naturally leads to the glory of customers, stakeholders, and society as a whole."

This content was produced with the assistance of AI translation services.