Gangnam-gu, Mobile-Centered Homepage Renovation Completed

Video and Photo-Centric Content, Keyword Alerts Enhance Convenience... 2020 Access Volume Increased 11 Times Compared to the Previous Year

[Asia Economy Reporter Jongil Park] Gangnam-gu (District Mayor Jeong Soon-gyun) has revamped its website into a responsive web platform to keep pace with the mobile-centered usage environment changes as a leading "Ontact Leader" in Korea, allowing residents to access various district news and COVID-19 response updates anytime and anywhere. The new site was launched on the 1st.

The redesigned homepage features a "swipe" function that lets users browse desired content horizontally, making it easy to intuitively view Gangnam-gu’s key projects through videos and photos.

The newly added "Keyword Notification Service" sends alerts via KakaoTalk when related content is posted on the website after users register their desired information.

The "Open Administration" page, composed of "Editor’s Pick" and "Frequently Visited Menus," has been enhanced with informative content.

Additionally, to minimize learning gaps among students due to COVID-19, the "Internet CSAT Broadcast" (Gangnam Ingang) has been placed on the main screen for easy access by everyone.

In 2020, mobile access to the Gangnam-gu Office website reached 12.34 million visits, an 11-fold increase from 1.15 million visits the previous year, and the usage ratio rose from 41% to 77% during the same period, showing that 8 out of 10 users accessed the site via mobile devices.

Previously, in 2019, the district revamped its homepage into a portal site format, forming a website operation team composed of experts in PD, journalism, programming, design, publishing, and planning. It also integrated 27 related institution websites to provide customized services for residents, establishing itself as "Smart City Gangnam."

This content was produced with the assistance of AI translation services.