Woori Bank Implements VG System for Sales Channels... "Customer-Centered Service Innovation"

[Asia Economy Reporter Kim Hyo-jin] Woori Bank announced on the 3rd that starting from the 4th, it will implement the ‘VG (Value Group)’ system, a collaboration framework among branches that groups one hub branch and approximately 4 to 8 nearby branches into a single group.

The purpose is to establish a collaborative system by grouping nearby branches centered around the hub branch, encouraging joint sales and sharing of work know-how among branches belonging to the same VG.

Through this, Woori Bank expects to strengthen employees’ work capabilities and provide high-quality financial services to customers through joint customer management.

Additionally, for branches experiencing multiple staff absences due to vacations or training, mutual personnel support among branches within the same VG will be provided to prevent inconvenience to visiting customers.

Furthermore, through joint evaluations at the VG level, branches within the same VG will avoid internal competition and enhance collaboration to achieve common goals. The headquarters departments also plan to focus on customized on-site support to ensure the VG system is established early.

Amid changes in the financial environment due to the accelerated entry of internet banks and big tech companies into finance, Woori Bank explained that the implementation of the VG system will strengthen the capabilities of face-to-face channels conducted through branches, such as asset management and corporate finance, enabling the provision of high-quality value-added services to customers.

A Woori Bank official said, “Through the implementation of the VG system, a turning point in face-to-face channel innovation, collaboration among branches has been strengthened, making it possible to provide professional financial services to customers,” adding, “We will also enhance the efficiency and productivity of branches through the early establishment of the VG system.”

This content was produced with the assistance of AI translation services.