"Demonstrating a Massive Global Presence Amid the COVID-19 Pandemic"

[Image source=Yonhap News]

[Image source=Yonhap News]

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[Asia Economy Reporter Kwon Jaehee] The renowned American current affairs magazine Time has selected the seven-member Korean group Bangtan Sonyeondan (BTS) as the 'Entertainer of the Year.'


On the 10th (local time), Time stated, "BTS is not only the group enjoying the greatest popularity on music charts but has become the biggest band in the world," adding, "BTS has broken all kinds of records and reached the pinnacle among pop stars."


Time highly praised BTS for achieving unprecedented success by continuously communicating with their fans even amid the COVID-19 pandemic.


Time said, "The bond between BTS and their fan club 'ARMY' has deepened," and "During a year of frustration caused by the COVID-19 pandemic when the world stopped and most other entertainers failed, BTS got the job done."


It further analyzed, "BTS's success shows changes related to fandom and popular music consumption," and "BTS is a case study where the relationship between the group and fans has dominated the music industry."


The Associated Press reported the news of BTS being named 'Entertainer of the Year,' stating, "BTS demonstrated a huge global presence during the COVID-19 pandemic by supporting movements such as 'Black Lives Matter' together with their fans."


In response to this news, BTS expressed, "We will become a group that can provide comfort and reassurance to our fans."


BTS member J-Hope told Time, "I always wanted to be an artist who could give positive energy to people, and that thought harmonized with our sincerity to bring out who we are today."


Suga said, "There are times this year when unimaginable things happen and I am surprised, but I often ask myself, 'If not us, then who would do these things?'"


RM mentioned, "I don't know if we have truly gained fame," adding, "But one thing is certain: people do not see what Korean boys are doing as a kind of syndrome; they think we are okay."


With BTS being selected as Time magazine's 'Entertainer of the Year,' attention is also focused on whether this will influence their chances of winning a Grammy Award.


Last month on the 24th, BTS became the first Korean popular music artist to be nominated for the 'Best Pop Duo/Group Performance' category at the 63rd Grammy Awards, the most prestigious music awards ceremony in the U.S. The ceremony is scheduled to be held on January 31 next year.





This content was produced with the assistance of AI translation services.

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