Lotte Confectionery Surpasses 10 Billion KRW in Annual Sales of Quaker Products

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery's oatmeal brand Quaker has surpassed 10 billion KRW in sales this year. According to Lotte Confectionery on the 10th, Quaker's cumulative sales from January to November reached approximately 11 billion KRW, showing about 180% growth compared to the previous year, making it the fastest-growing brand within Lotte Confectionery over the past year.

The secret to Quaker's popularity lies in its "Korean-style" products developed with domestic consumers' tastes in mind. Quaker currently sells 13 varieties in Korea, and all products' flavors, ingredients, and packaging formats have been developed to match domestic trends, differentiating them from global Quaker products. This approach made oatmeal, which was somewhat unfamiliar, more approachable to Korean consumers, steadily increasing its recognition as a health food and enabling it to quickly establish itself in the domestic market.

Additionally, shifting the main sales channels to online and implementing aggressive marketing strategies also played a key role. Since early this year, Lotte Confectionery has focused on the e-commerce business, expanding related teams and putting effort into it, actively utilizing Quaker as a key sales item in this process. From the e-commerce perspective, they could use brands and new products not available in the existing offline market as killer content, and for Quaker, it was advantageous to avoid the fiercely competitive offline market and utilize new sales channels, making the partnership well-suited. Along with the variable of COVID-19, Quaker sales through e-commerce channels surged this year, with online sales from January to November increasing about fourfold compared to the previous year, showing explosive growth.

Among the 13 Quaker products, the most popular is the "Drinking Oatmeal," accounting for about 70% of sales. This product contains oatmeal powder and various ingredients in a PET bottle, allowing consumers to add soy milk, milk, or water and shake to mix before drinking. It was developed for busy modern people and has received positive evaluations for both taste and convenience. Recently, an e-commerce exclusive product, "Quaker Drinking Oatmeal F Protein 2.0," was added to the lineup. This product, designed for health enthusiasts and dieters, contains protein (28g) and three essential amino acids (BCAA) and is scheduled to be sold through online malls such as Coupang, Auction, and Gmarket in December.

Also recently released is the "Quaker Oatmeal Bar Cacao & Cookie." This product contains high-quality oats embedded with almonds and peanuts, and considering both taste and nutrition, uses cacao and black cookie chips. The "Quaker Oatmeal Bar" is a nutrition bar that busy modern people can conveniently enjoy as a quick meal or to supplement lacking energy.

Lotte Confectionery plans to continue developing and launching various products tailored to domestic consumers' tastes and accelerate the growing oatmeal market through active marketing.

This content was produced with the assistance of AI translation services.