Enjoy Netflix Anime 'Bread Barber Shop' as a Snack... Pulmuone Launches Toy Cookies

[Asia Economy Reporter Lee Seon-ae] Pulmuone Foods announced on the 10th that it has launched ‘Toy Cookie Bread Barber Shop (305g / 12,900 KRW)’, a product that allows you to create characters from the popular Netflix animation ‘Bread Barber Shop’ yourself.

Pulmuone Toy Cookie is a cookie dough product with the concept of ‘a toy you make and eat yourself.’ Recently, it has gained attention from consumers as a home-stay item due to the novel coronavirus disease (COVID-19), with sales growing about fourfold compared to the previous year.

Amid this, Pulmuone recently introduced ‘Toy Cookie Bread Barber Shop’ in collaboration with Monster Studio, the producer of the popular Korean animation ‘Bread Barber Shop,’ which ranked in the top 10 in the TV show category on Netflix in the United States and Australia.

‘Toy Cookie Bread Barber Shop’ allows you to create various characters from Bread Barber Shop, including the genius barber protagonist ‘Bread,’ his assistant ‘Wilk,’ and cashier ‘Choco.’ It also includes stickers and a leaflet featuring Bread Barber Shop characters. The leaflet provides detailed instructions on how to make Bread Barber Shop character cookies, along with character-shaped molds, piping bags, crushed peanuts, and icing tips, making it easy for children who are new to baking cookies.

‘Toy Cookie Bread Barber Shop’ consists of eight colors of natural ingredient dough: plain, tomato, pumpkin, spinach, cacao, carrot, dark cacao, and purple sweet potato. Additionally, calcium has been fortified in all doughs with children’s health in mind.

Toy Cookie is an ‘edible toy’ where children can play with colored dough made from natural ingredients like clay and create various cookie shapes themselves. The process of making their own cookies helps develop children’s tactile senses, taste, and creativity, combining fun and educational purposes into an ‘edutainment’ element.

Toy Cookie requires no fermentation time, so it can be easily cooked immediately in an oven, frying pan, or air fryer, making it perfect for those who enjoy home baking. Made only with natural ingredients without coloring agents or leavening agents, it has recently gained popularity among parents who spend more time at home with their children.

Kim Da-eun, Product Manager at Pulmuone Foods, said, “‘Toy Cookie Bread Barber Shop’ was sold online before its official launch and has already ranked first in popular snack searches on Naver. Due to the recent impact of COVID-19, as people spend more time at home, ‘Toy Cookie’ has emerged as a popular home-stay item. We will continue to introduce various ‘Toy Cookie Making Series’ that the whole family can enjoy, not just children.”

This content was produced with the assistance of AI translation services.