eBay Korea Holds First Live Broadcast on Smile Delivery... Partners with Jeong Saemmul Beauty

First Broadcast at 7 PM on the 10th
Jung Saemmul Makeup Honey Tips Revealed

[Asia Economy Reporter Cha Min-young] Gmarket announced on the 9th that its ‘Smile Delivery’ will showcase exclusive sets and special price products from the makeup brand ‘Jung Saem Mool Beauty’ through its first live broadcast at 7 PM on the 10th.

Jung Saem Mool, a makeup artist representing K-beauty, will appear in person to demonstrate makeup techniques using the ‘Quick Full Makeup Set,’ offered exclusively through Gmarket. The filming will take place at the flagship store ‘Jung Saem Mool Flops’ from 7 PM to 8 PM, and special events for live viewers will also be held.

The Quick & Full Makeup Set is limited to 200 units and will be available for purchase starting at 7 PM when the live broadcast begins. It includes three items exclusively for Smile Delivery: ▲Jung Saem Mool Master Class Radiant Cushion ▲Jung Saem Mool Color Piece Eyeshadow Prism ▲Jung Saem Mool Essential Tinted Lip Glow. The main product, Jung Saem Mool Master Class Radiant Cushion, contains Jung Saem Mool’s proprietary ingredients that provide a clear, radiant glow over time and offers thin yet flawless high-density coverage. Smile Club members can purchase it at a discount of up to 57%, priced at 39,920 KRW.

From 7 PM during the live broadcast until limited stock runs out, the product will be offered with free Smile Delivery shipping and can be received the next day. Among customers who purchase during the live broadcast, 10 will be randomly selected to receive a free ‘Jung Saem Mool Quick Pro Brush Kit.’

Various popular products from Jung Saem Mool will also be available at special prices. Gmarket offers a 15% discount coupon (up to 20,000 KRW) to all customers, and eBay Korea’s membership-based Smile Club members receive an additional 20% discount coupon (up to 20,000 KRW). Representative products include ▲Jung Saem Mool Essential Skin Nuder Cushion ▲Jung Saem Mool Lippression ▲Jung Saem Mool Essential Water Cream 50ML ▲Skin Setting Tone-up Sun Cushion (including refill) ▲Skin Setting Tone-up Kit ▲Jung Saem Mool Slim Cover Kit, among others.

The live broadcast utilized the integrated live platform ‘Live Latte’ developed by CJ OliveNetworks and can be linked and simultaneously streamed across various platforms such as SNS.

Smile Delivery, which allows customers to receive multiple ordered products combined the next day if ordered by 8 PM on weekdays, continues to expand its product lineup including daily necessities, processed foods, electronics, beauty, and books. In October, the beauty category’s competitiveness was strengthened with the addition of 15 new cosmetic brands.

Kwon Eun-kyung, head of eBay Korea’s Beauty Team, said, “We decided to hold the live broadcast for the first time to strengthen real-time communication with Smile Delivery customers and provide an enjoyable shopping experience. We ask for your great interest as we have prepared practical benefits and content that can only be found on Gmarket Smile Delivery.”

This content was produced with the assistance of AI translation services.