Boseong-gun Receives Jeonnam Province Active Administration Excellence Award... Unusual for Public Relations Department to Win

County Governor Kim Cheol-woo: "Active administration can occur even outside systems and regulations... It will be a starting point for spreading an active administrative culture in the public sector"

Direct YouTube and character production, zero p

[Boseong=Asia Economy Honam Reporting Headquarters Reporter Park Cheon-seok] Boseong-gun, Jeollanam-do announced on the 7th that it received the Excellence Award at the 2020 Jeollanam-do Proactive Administration Best Practices Competition.

In this proactive administration competition, Boseong-gun submitted a case titled "Connecting Residents and Policies through a New Communication Channel in the COVID-19 Era (Direct YouTube and Character Production, Zero Promotion Cost with 10x Effect)," which won the Grand Prize at its internal competition.

Earlier this year, to support local farms and residents struggling due to COVID-19, Boseong-gun decided to strengthen promotion through SNS such as YouTube, actively implementing proactive administration by forming △ its own YouTube production team, △ operating a residents and public officials SNS promotion team, and △ creating the local specialty product character BS Samchongsa.

In particular, the specialty product character BS Samchongsa won the grand prize at the "Our Neighborhood Character Contest" hosted by the Korea Creative Content Agency, gaining nationwide recognition without any separate promotional expenses.

It also played an active role in the online "Boseong World Tea Expo," helping to boost specialty product sales and revitalizing the local economy.

Boseong-gun's own YouTube channel "BS Special Forces," featuring public officials themselves, is loved by subscribers for its witty storytelling and realistic acting, naturally showcasing tourist spots and specialty products.

The content explains military administration, national policies, and support systems that residents must know in an easy-to-understand way, helping to improve residents' convenience.

County Governor Kim Cheol-woo said, "It is very meaningful that the promotional aspect won an award among proactive administration cases mainly focused on system improvement and deregulation," adding, "This award will be shared within the public service community as a model case showing that proactive administration can be realized anywhere, even without system improvement or deregulation, and will mark the beginning of proactive administration being implemented in various fields."

Meanwhile, the 2020 Jeollanam-do Proactive Administration Best Practices Competition was planned to establish a proactive administrative public service culture through the dissemination and sharing of best practices.

It was held from October 30 to November 30, targeting 22 cities and counties and local public corporations in Jeollanam-do, receiving applications for best practices and selecting five cities, counties, and local public corporations as awardees through eligibility screening, preliminary screening, online resident screening, and final screening.

Awarded organizations receive commendations from the governor and personnel incentives for key contributors to each case.

Boseong-gun established and implemented the proactive administration execution plan in March, conducted training for all employees, operated a resident recommendation system for best practices and excellent public officials, held a competition to select excellent public officials, and produced and distributed promotional posters, leaflets, and card news to publicize selected best practices, striving to expand public consensus on proactive administration externally.

This content was produced with the assistance of AI translation services.