100,000 Sales... Joseon Hotel's Jjajang and Jjamppong Meal Kits Also Enter Emart

Achieved Sales on SSG.com in 100 Days
Expanded Sales Channels Nationwide to Emart Stores

[Asia Economy Reporter Lim Hye-sun] Shinsegae Chosun Hotel announced on the 6th that its easy home meal kits ‘Chosun Hotel Uni Jjajang’ and ‘Chosun Hotel Samseon Jjamppong’ have recorded sales of 100,000 units within about 100 days of launch, and that the sales channels will be expanded from SSG.com (Sseuk.com) dawn delivery to nationwide Emart offline stores.

‘Chosun Hotel Uni Jjajang’ and ‘Chosun Hotel Samseon Jjamppong’, which were first introduced as exclusive products on Sseuk.com at the end of August, are meal kits that recreate the signature dishes of ‘Hogyeongjeon’, a Chinese restaurant operated by Shinsegae Chosun Hotel. The products were developed by a chef with 27 years of cooking experience at Chosun Hotel.

In particular, the meal kits feature fresh noodles with a soft texture, jjajang sauce that preserves the unique texture of meat and onions, and jjamppong broth enriched with fresh vegetables and abundant seafood, delivering a clean taste without the strong stimulation typical of instant products. This allows consumers to easily enjoy premium Chinese cuisine at home, achieving sales more than 10 times higher than existing meal kit products. Since the product launch through Sseuk.com dawn delivery, orders have sold out immediately upon restocking every day.

Accordingly, Shinsegae Chosun Hotel will expand the sales channels for the two Chosun Hotel Chinese cuisine meal kits and will sell ‘Chosun Hotel Uni Jjajang’ and ‘Chosun Hotel Samseon Jjamppong’ products at nationwide Emart offline stores starting from the 6th.

Oh Se-chang, team leader of the RSP team at Shinsegae Chosun Hotel, said, “As the trend of preferring non-face-to-face and convenience premium continues, the market for easy home meals such as meal kits is showing significant growth. We will actively develop and target the premium easy home meal market that contains the know-how of Chosun Hotel chefs.”

Meanwhile, Shinsegae Chosun Hotel plans to actively develop premium easy home meal products. In addition to the three types of premium fried rice currently sold as retail products (XO shrimp fried rice, Cantonese-style pork fried rice, Samseon fried rice) and the representative Chinese cuisine meal kits jjajang and jjamppong, they are preparing to develop and launch additional easy home meal products such as Iberico pork neck kimchi fried rice and spicy Thai seafood fried rice.

This content was produced with the assistance of AI translation services.