eBay Korea Hosts the 12th Korea e-Marketing Fair

[Asia Economy Reporter Seungjin Lee] eBay Korea, which operates Gmarket, Auction, and G9, is holding the online expo "The 12th Korea e-Marketing Fair" until the 20th.

Started in 2009 and now in its 12th year, the "e-Marketing Fair" is an event hosted by eBay Korea to promote excellent products from small and medium enterprises, village enterprises, social enterprises, and sellers from information-vulnerable groups to customers. It is sponsored by the Ministry of the Interior and Safety, the Ministry of Agriculture, Food and Rural Affairs, and the Ministry of Oceans and Fisheries. Over the past 11 years, it has achieved a cumulative transaction amount exceeding 1.2 trillion KRW and provided opportunities for about 12,000 producers and sellers nationwide to promote their products through Gmarket and Auction. Until 2019, more than 1,000 promotions were held, selling approximately 25,000 products.

This year, through the Gmarket and Auction "2020 e-Marketing Fair" promotion, more than 620 excellent products from 479 companies across various categories such as fresh and processed foods and daily necessities are being showcased. All customers are offered a daily first-come, first-served 15% discount coupon (up to 10,000 KRW) for promotional products, and members of the membership program "Smile Club" receive an additional 17% discount coupon (up to 10,000 KRW).

Representative products include ▲ Samcheok Seogi Gijeongtteok ▲ Haetbitsungeum Sesame Pure Sun Cham Oil ▲ Hapmyeong Hoesa Cham Joeun Sikpum Abai Sundae ▲ Boksundoga Handmade Makgeolli ▲ Deumpuk Nongwon Cabbage Juice ▲ Jilmajae Farm Organic Rice Flour ▲ Suncheonman Fisheries Mackerel ▲ Gwangcheon Gim Domestic Traditional Seaweed ▲ Haeoreum Banchan Pollack Roe, among others.

In January next year, outstanding achievements and cases among participating companies will be selected and individually awarded to a total of eight companies. The awards will be divided into four categories: ▲ Regional Revitalization ▲ Agricultural and Food Products ▲ Marine and Fisheries ▲ Transaction Innovation.

Kim Haedong, Head of Sales Planning at eBay Korea, said, "eBay Korea continues to foster win-win relationships with potential sellers through the e-Marketing Fair, which discovers small and medium-sized merchants with outstanding capabilities. Especially as the COVID-19 pandemic has made online sales channels an essential task, we aim to support many small business owners in achieving tangible sales results on online platforms in various ways."

Meanwhile, eBay Korea has been operating small business seller training programs both online and offline since 2003, conducting 1,000 offline training sessions annually. The export competition "eBay Export Star" has produced 15,000 sellers exporting to 187 countries over the past nine years, with cumulative transaction amounts exceeding 20.8 billion KRW.

This content was produced with the assistance of AI translation services.