LF Atte, Lotte Duty Free Myeongdong Main Store Entry

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced on the 3rd that its women's cosmetics brand Atte has entered Lotte Duty Free Myeongdong Main Store and Lotte Internet Duty Free, marking the start of its full-scale targeting of overseas customers.

Celebrating its first anniversary since launch, Atte plans to expand its distribution network to duty-free shops, building customer trust among both domestic and overseas consumers in the long term, thereby establishing its position as a global cosmetics brand.

Atte is LF’s first in-house women’s cosmetics brand aiming for premium vegan beauty. It currently operates distribution channels centered on offline stores such as Hyundai Department Store Pangyo Branch and the multi-brand shop Raumist, as well as online channels like the premium lifestyle specialty mall LF Mall.

At the Atte store located on the 11th floor of Lotte Duty Free Myeongdong Sogong-dong Main Store, customers can find skincare products including the cleansing care “Authentic Vita Cleansing Line,” elasticity care “Double Lift Line,” high-moisture care “Hydra Glacier Line,” premium anti-aging “Ultimate Line,” and functional UV protection “Vegan Relief Sun Care Line,” as well as color makeup products such as lip balm, lipstick, eyeshadow, mascara, brow, and cheek products.

To commemorate this entry, a special event will be held until the 31st. First, all customers purchasing Atte products at Lotte Internet Duty Free will receive a 2-piece mini kit consisting of Vegan Relief Sun BB (7ml) and Vegan Relief Sun Essence (7ml). Customers purchasing Atte products at duty-free stores will receive a 2-piece mini kit consisting of Double Lift Renewal Serum (5ml) and Double Lift Eye Cream (3ml).

Additionally, customers who spend over $50 will receive an Authentic Pink Vita Cleansing Trial 2-piece kit, and those who spend over $100 will receive a Double Lift Trial 4-piece kit as extra gifts. Customers visiting offline duty-free stores will receive a Vegan Relief Sun Care Trial 2-piece kit regardless of purchase, and those who bring a promotional leaflet will be gifted a Double Lift Trial 2-piece kit.

Son Heekyung, General Manager (Executive Director) of LF Cosmetics Business Division, said, “This entry into the Lotte Duty Free Main Store is symbolically significant as it marks the first step toward becoming a global beauty brand, beyond just expanding new sales channels. We plan to continuously expand touchpoints with domestic and international consumers through various distribution channels including department stores, online malls, and duty-free shops.”

Meanwhile, Atte was launched in October last year as a premium vegan beauty brand that secured Swiss functional plant ingredients through joint research and development with the renowned Swiss cosmetics raw material research institute Mibelle, and conducts no animal testing whatsoever. It offers numerous products certified as vegan cosmetics by globally prestigious verification organizations such as France’s EVE and the UK’s Vegan Society.

This content was produced with the assistance of AI translation services.