Bucheon-si and P&C Solution Sign Investment Agreement for AR·VR Immersive Content Research Center

Jang Deokcheon, Mayor of Bucheon (center), and Choi Chi-won, CEO of P&C Solution (left), are taking a commemorative photo with officials after signing the 'Content Industry Development Investment Agreement.' 2020.11.25 [Photo by Bucheon City]

[Asia Economy Reporter Park Hyesook] Bucheon City in Gyeonggi Province announced on the 27th that it has signed an investment agreement with P&C Solution Co., Ltd. to foster the advanced content industry.

According to the agreement, P&C Solution plans to establish an augmented reality (AR) and virtual reality (VR) immersive content research center in Bucheon. Subsequently, Bucheon City and P&C Solution will jointly promote leading immersive content projects to be prioritized in the region and employ local talent.

Additionally, based on existing core content industries such as webtoons, animation, and films, the city plans to focus on fostering the advanced content industry by combining future new industries like AR, VR, and holograms.

P&C Solution is the top company in nationwide smart glasses sales. Its main products include AR glasses, VR simulators, centers, and smart factories. This year, it was selected as an excellent company in the AR and VR fields and received the Minister of Culture, Sports and Tourism Award.

Meanwhile, at the cultural content investment attraction briefing held after the investment agreement ceremony on the 25th, 12 content companies and 15 venture investment firms participated and engaged in enthusiastic investment consultations.

Furthermore, an investment intention business agreement was signed between Bucheon’s content companies and investment firms. Participating companies and firms included Studio Mokkoji, ES Investor, Studio Animal, and eCrux Venture Partners, exchanging letters of intent for investments totaling approximately 800 million KRW related to cultural content development and corporate activities.

Jang Deokcheon, mayor of Bucheon, stated, "I hope that future new industry technologies such as immersive technology will be integrated not only into the local content industry but also into strategic industries like robotics, smart factories, and smart cities, and become established in industrial sites."

This content was produced with the assistance of AI translation services.