GS25, 'KakaoTalk Order' Opens with 5,000 Points

[Asia Economy Reporter Seungjin Lee] GS Retail’s convenience store GS25 will officially launch delivery services at over 5,000 stores starting on the 26th through ‘KakaoTalk Order’.

In May of this year, GS25 became the first in the convenience store industry to partner with Kakao, a mobile platform with 45 million users, and conducted test operations at about 20 stores in major commercial areas of the Seoul metropolitan area. Based on the monthly increasing sales and order volume of delivery services and sales data, GS25 confirmed customers’ demand for short-distance small-quantity delivery, which led to the decision to open 5,000 stores for this service.

Customers who wish to use KakaoTalk Order can select the ‘Order’ menu from the relevant channel within KakaoTalk or from the ‘More’ tab. Delivery is available from 11 a.m. to 11 p.m., with a minimum order amount of 10,000 KRW and a basic delivery fee of 3,000 KRW.

Products available for purchase through KakaoTalk Order at GS25 include about 800 items such as fresh foods, ready-to-eat meals, beverages, dairy products, ice cream, snacks, as well as daily necessities and hygiene products. In addition, KakaoTalk Order-exclusive promotions, dozens of 1+1 event products, and YouTube recipe products will be offered to enhance customer satisfaction, which is expected to receive a great response.

Delivery for KakaoTalk Order will be handled by ‘Our Neighborhood Delivery,’ a community-based eco-friendly health delivery platform that has received strong customer support, as well as delivery agencies ‘Vroong’ and ‘Barogo.’ The delivery personnel called ‘Uchin (Our Neighborhood Delivery Friends)’ on the pedestrian delivery platform ‘Our Neighborhood Delivery’ have been recruited about 40,000 people from its launch on August 19th until the end of October.

To commemorate the opening of 5,000 stores for KakaoTalk Order, GS25 has prepared various promotions.

Until the 30th, customers will receive a 3,000 KRW basic discount and an additional 3,000 KRW discount when paying over 10,000 KRW with a City Card. From December 22 to 31, a 5,000 KRW discount will be offered for payments over 10,000 KRW made with a Shinhan Card. Also, from December 8 to 21, GS25 will introduce a ‘100 KRW Shock Deal,’ selling popular daily life products loved by customers at a limited quantity of 100 units per day for 100 KRW each.

Additionally, GS25 plans to conduct differentiated collaboration marketing through Kakao’s mobile platform by giving away ‘Samgimi Character Emoticons’ on a first-come, first-served basis to customers who use KakaoTalk Order in December.

Park Sangwook, head of the GS25 marketing team, said, “This year, GS25’s delivery service has received great love from customers, and with the grand opening of KakaoTalk Order, we are pleased to expand customers’ choices of delivery platforms. Going forward, GS25 will continue to introduce differentiated services and promotions that keep pace with the rapidly changing consumption paradigm as the closest lifestyle platform to customers.”

This content was produced with the assistance of AI translation services.