Zigzag Surpasses 5 Million Reviews... One Review Every 4 Seconds
Photo Reviews Account for 45%... Review Views Reach Approximately 2.4 Million per Week
[Asia Economy Reporter Kim Cheol-hyun] Croquis.com (CEO Seo Jeong-hoon) announced on the 25th that since launching the integrated review feature 'Z Review' on the women's shopping app 'Zigzag' last April, the number of product purchase reviews written by users has surpassed 5 million.
Z Review is a service that allows users to write reviews for products purchased from different shopping malls using a Zigzag integrated ID and earn points. On average, about 21,000 reviews are posted on Zigzag daily, which means a product review is written every 4 seconds. Among these, photo reviews accompanied by product images account for more than 45%.
Zigzag aims to help users make purchase decisions and reduce purchase failure rates by increasing the number of objective and reliable high-quality reviews, and is advancing the Z Review service accordingly. A representative example is the introduction of the 'Review Scoring System.' Each review is assigned a score by comprehensively considering various factors such as key keywords that can influence product purchases like size and color, the review writing date, and the number of recommendations from other users. The addition of the 'Review Sorting Function' is also notable. Users can sort reviews by 'most recent,' 'highest rating,' or 'lowest rating' according to their needs, enhancing convenience.
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Zigzag explained that the trust in Z Review has increased since the introduction of the review scoring system and sorting function. The actual number of times users viewed reviews in the past week was about 2.4 million, a 70% increase compared to the end of September. A Croquis.com official said, "Since fashion is a category where user reviews are important, shopping becomes more convenient as the number of high-quality reviews increases," adding, "By connecting consumers with various clothes provided by affiliated shopping malls through product reviews written by other users with similar body types, we will develop into a fashion platform where anyone can trust and purchase any product."
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