11st, Exclusive Sale of Jangsu Makgeolli 'Sipjangsaeng' Goods

[Asia Economy Reporter Minyoung Cha] The limited edition ‘alcohol goods’ craze captivating the 2030 generation is heating up.

On the 25th, 11st announced that it will exclusively sell four types of Jangsu Makgeolli’s ‘Sipjangsaeng’ goods on the 26th.

The four exclusive goods featuring the brand concept of Jangsu Makgeolli’s ‘Sipjangsaeng (10-day shelf life Jangsu raw persistence)’, which emphasizes the 10-day expiration message, were planned to break away from the old image of traditional Makgeolli and incorporate newtro and vintage trends to increase touchpoints with the 2030 generation.

The lineup includes a ‘Makgeolli Slush Maker’ that allows you to make Makgeolli cocktails by adding various fruit syrups, a ‘Rice Sack Eco Bag’ inspired by the recycling of rice sacks used and discarded during Makgeolli production, an ‘Itong Ilban Glass Cup’ referring to the optimal ‘Maksa’ combination, and ‘Sipjangsaeng Hwatu’ cards featuring the Sipjangsaeng concept. Limited sales will begin on the 26th at midnight on a first-come, first-served basis, with a total quantity of 5,000 units prepared.

Jo Eom, MD of the New Product Planning Team at 11st, said, “We focused on the increasing number of young people who prefer ‘Makteil’ (Makgeolli + cocktail) and ‘Makpain’ (Makgeolli + champagne), and planned newtro goods products that add trendiness to Makgeolli. We expect high interest from all age groups, not only young online users who like to collect special goods but also Makgeolli enthusiasts.”

This content was produced with the assistance of AI translation services.