A-Route Participates in Cairo ICT, Egypt... "Expanding Entry into the EMEA Market"

[Asia Economy Reporter Hyunseok Yoo] A-Route is targeting the EMEA (Europe, Middle East, Africa) region by participating in the Cairo ICT exhibition in Egypt, following its participation in the largest retail exhibition in Europe last February.

Industrial printer specialist A-Route announced on the 24th that it is participating in the information and communication technology (ICT) exhibition ‘CAIRO ICT 2020,’ held from the 22nd to the 26th in Cairo, Egypt, showcasing key products such as high-performance mobile printers and POS printers.

At this exhibition, A-Route plans to introduce new printer products including mobile printers and POS printers, and expand sales of these new printers through partnerships with major buyers in the Middle East and Africa region, including the Egyptian government’s capital authority.

To target the EMEA region, A-Route previously participated in Europe’s largest retail exhibition, ‘EuroShop 2020,’ last February. It is also preparing to participate in the IT industry exhibition ‘GITEX’ held in Dubai this December.

An A-Route official said, “Due to the impact of COVID-19, contactless methods are increasing globally in consumer trends and logistics transportation. Overseas, online and mobile delivery orders are also increasing, so we expect strong demand for the newly launched mobile printer product line.”

Cairo ICT is an information and communication technology exhibition for the Middle East and Africa region, marking its 24th year this year. About 500 companies from around the world are expected to participate, with approximately 96,000 visitors anticipated.

This content was produced with the assistance of AI translation services.