[Photo] Dongdaemun-gu's Live Shopping Broadcast Supporting Local Entrepreneurs Gains Popularity

[Asia Economy Reporter Jongil Park] Dongdaemun-gu (Mayor You Deok-yeol) conducted a broadcast of the 'DDM MAKERS Live Market,' introducing products from local entrepreneurs in Dongdaemun-gu through the live shopping channel ‘GRIP’ (Grip).

The live broadcast, held from 2 to 4 PM that day, was a detailed event of the ‘DDM Maker Brand Festa,’ organized by Dongdaemun-gu and the Social Cooperative Dongsagyeong Center to expand sales channels for local entrepreneurs in Dongdaemun-gu.

This broadcast featured popular influencers such as Song Su-hyun and Han So-mi, who introduced Deugandeme, Dongdaemun-gu’s job community platform, promoted products from local entrepreneurs who completed the ‘DDM Maker Growth Support Program,’ and simultaneously offered purchase benefits and engaging content.

In particular, the fashion brand ‘SHERO’ (Shero) sold its popular canvas bag, the ‘Mini Angeles Bag,’ at up to 15% discounted prices with free shipping.

Additionally, the new product ‘Fruits Parade Collection Bag’ was exclusively introduced, and a guerrilla gift event was held to commemorate the launch of the new product, attracting about 160 simultaneous viewers.

Choi Geum-young, head of the Social Cooperative Dongsagyeong Center, said, “The DDM MAKERS Live Market was planned to revitalize local entrepreneurs who have been stagnated due to COVID-19 and to turn promotional videos into content. We plan to continue supporting Dongdaemun-gu entrepreneurs’ sales channel expansion and business support through various forms combining online and offline in the future.”

This content was produced with the assistance of AI translation services.