Orion Launches '#GansigiPilyohae Stay Strong with Snacks' Targeting CSAT and Civil Service Exams

Each Product Comprises 7 Items, Carrying Wishes for 'Haengun' (Good Luck)

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 17th that it will launch the ‘Orion #GansigiPillyohae Dundeunhage Himnaeba,’ a set of three popular Orion bars, ahead of the college entrance exam and civil service exam seasons.

The Orion #GansigiPillyohae Dundeunhage Himnaeba includes bar products such as ‘Energy Bar,’ ‘Protein Bar,’ and ‘Hot Break,’ which allow you to conveniently recharge your energy anytime and anywhere. It is characterized by the ‘Lucky Seven’ theme, with seven pieces of each product included to wish ‘luck’ to test takers, family, and acquaintances. To be used as gifts, the limited edition set also includes lively support message stickers such as ‘Daebak! Gajua,’ ‘Let’s Walk Only on Flower Road,’ and ‘Well Done!’ as well as a magnet set meaning ‘Stick Tight.’ The Dundeunhage Himnaeba is also expected to be well received as an online gift to send non-face-to-face support messages and greetings to acquaintances you don’t often see. It can be purchased at major online shopping malls such as Coupang, SSG.com, and Gmarket.

The Orion GansigiPillyohae series is a planned product released exclusively online, tailored to the recent convenience premium (a neologism combining convenience + premium) trend and consumers’ snack needs according to TPO (time, place, occasion). It consists of three types: ‘Everyone’s Snack,’ which contains snacks loved by all ages such as ‘Choco Pie’ and ‘My Gummy’ in one box; ‘Choco Ga Pillyohae,’ which includes ‘Choco Song-i’ and ‘Moist Choco Chip’ desserts that can be enjoyed without burden during ‘Sugar Drop Time’; and ‘Ipi Simsiphae,’ which gathers popular snacks such as ‘Pocachip,’ ‘Kkobukchip,’ and ‘Ojingeo Peanut.’ It was also made with a ‘one-stop package’ that can be displayed just by opening the lid, enhancing convenience. The Halloween Party Pack, released as a limited edition last October, gained popularity with its diverse product composition and home party atmosphere design, selling out completely.

An Orion official said, “The ‘Orion #GansigiPillyohae Dundeunhage Himnaeba’ is small in size, making it easy to store, and consists only of bar products, so it can be conveniently enjoyed anytime at school, office, etc.,” adding, “We believe that the ‘Orion #GansigiPillyohae Dundeunhage Himnaeba’ will convey support and encouragement filled with vitality and energy to test takers, family, and acquaintances.”

This content was produced with the assistance of AI translation services.