Lotte Mart Strengthens Fashion Stores... From Children's Clothing to Custom Suits

[Asia Economy Reporter Seungjin Lee] Lotte Mart is strengthening its fashion stores.

On the 16th, Lotte Mart announced that it has opened ‘GN SQUARE,’ a family-type new concept store selling men’s, women’s, and children’s clothing, furniture, interior accessories, and plants, at its Cheongnyangni branch, covering an area of 545㎡ (165 pyeong).

‘GN SQUARE’ is a fashion select shop composed of a total of 10 spaces including men’s, children’s, food, plants, and furniture. This was created to reinforce products such as furniture and plants for a comfortable personal space as time spent at home increased due to the COVID-19 pandemic, enabling one-stop shopping for fashion and other products in a single space.

The men’s clothing keyword is ‘cost-effectiveness,’ while women’s and children’s clothing focuses on ‘trend.’ Representative brands include cost-effective men’s clothing brands targeting those in their 40s to 60s such as ‘Austin Reed’ and ‘Bostro,’ and trendy women’s and children’s clothing brands from Dongdaemun designers like ‘Shibuya’ and ‘Tteul,’ which respond quickly to trends.

In particular, the men’s clothing corner newly offers a made-to-measure suit service called 'MTM.' The MTM service introduced this time is a semi-customized method where customers try on a checking suit and then have it made to fit their body shape. Compared to the traditional bespoke tailoring method, it has the advantages of a shorter production period and lower cost. Austin Reed’s MTM products are made with famous imported Italian fabrics such as ‘Guabello’ and ‘Canonico,’ produced at the company’s domestic factory, with a lead time of about two weeks.

Lotte Mart has made various attempts to strengthen the competitiveness of fashion stores, which have been perceived as a weakness of large discount stores. Representative examples include the Dongdaemun designer select shop ‘N+’ and the reasonably priced men’s clothing select shop ‘General Republic’ operated by Parkland. Through the newly opened ‘GN SQUARE,’ Lotte Mart aims to provide a differentiated space from existing large discount store fashion outlets and offer offline customers the joy of shopping.

Yoon Dajeong, MD (Merchandiser) of Lotte Mart’s Brand General Team, said, “We organized the store to propose a comfortable life at home along with cost-effective clothing.” She added, “We hope this will revitalize fashion stores in large discount stores.”

This content was produced with the assistance of AI translation services.