Songpa-gu Blog and Instagram Win Grand Prize in Two Categories of 'SNS Awards of the Year'

SNS Main Channels Blog and Instagram 'Daesang' ... 3.66 Million Blog Visitors in One Year, Delivering Emotional Tourism Information via Instagram

Songpa Instagram screen

[Asia Economy Reporter Jongil Park] Songpa-gu (Mayor Park Seong-su) was recognized for its communication skills by winning two grand prizes in its first entry at the ‘2020 SNS of the Year’ awards.

‘SNS of the Year’ is a competition hosted by the Korea Social Content Promotion Association and supported by the Ministry of Science and ICT and the National Information Society Agency. It evaluates the extent to which public institutions and companies nationwide utilize SNS platforms such as blogs, Instagram, and YouTube. The evaluation combines quantitative assessments and expert reviews, making it recognized as an objective indicator.

Songpa-gu, participating for the first time this year, received the ‘Blog of the Year Award’ and the ‘Instagram of the Year Award’ in the basic local government category. Songpa-gu received consistently high marks in expert evaluations that assessed ▲SNS activity ▲content quality ▲storytelling ▲communication effectiveness.

With this award, Songpa-gu’s efforts to broaden citizen participation in administration and diversify communication channels were recognized externally.

Currently, Songpa-gu operates five official SNS accounts across blog, Facebook, Instagram, Twitter, and YouTube.

Through platform-specific management methods and continuous communication, the number of visitors is steadily increasing. In particular, the blog has attracted approximately 3.66 million visitors over the past year. More than 10,000 visitors per day access Songpa-gu news through the blog.

Songpa-gu analyzed that good responses were achieved by communicating various projects and policies using ▲visual media ▲friendly expressions in colloquial language ▲feedback through comments from officials and blog reporters.

Representative content on the blog includes on-site coverage articles by a blog reporter group of 30 local residents and ‘Dreamy & Irumi,’ which features stories of young CEOs actively working in Songpa, both receiving positive responses.

On Instagram, widely used by younger generations, Songpa-gu is recognized for content that resonates emotionally with its audience by posting various tourism photos and delivering COVID-19 information quickly and accurately, earning public trust and raising awareness of Songpa-gu SNS among the public.

Additionally, Songpa-gu is keeping pace with the post-COVID-19 era by live streaming major events such as ‘Cherry Blossom Live Broadcast’ and the ‘Hanseong Baekje Cultural Festival’ through SNS, and continuing diverse meetings with residents through communication events like ‘Songpa-daero’ that bring the conversation directly to the field.

Mayor Park Seong-su of Songpa-gu stated, “Now, new challenges are needed to keep up with the rapid changes in resident communication methods. Based on this SNS award, we will utilize various media to conduct administration that listens more closely to residents’ voices through communication that keeps pace with change.”

Songpa Blog

This content was produced with the assistance of AI translation services.