Lotte Confectionery Saengsaeng Bread Shop Launches 3 New Products Including 'Hot Dog Pie'

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 13th that it has launched three new products under its frozen bread brand ‘Saengsaeng Bbangsanghoe’.

The new products are ‘Hot Dog Pie,’ ‘Chewy Cream Cheese Ball,’ and ‘Chewy Pumpkin Sweet Red Bean Ball.’

The ‘Saengsaeng Bbangsanghoe Hot Dog Pie’ features a sausage with a high pork content wrapped in a crispy pie, offering a unique texture. The ‘Chewy Cream Cheese Ball’ differs from the usual method of frying cheese balls in oil; instead, it is baked in the form of raw dough made with cheddar cheese batter, resulting in a light and crispy texture. Additionally, the product contains soft cream cheese inside, allowing consumers to enjoy two types of cheese flavors.

The ‘Chewy Pumpkin Sweet Red Bean Ball’ uses chewy tapioca starch and sweet pumpkin powder, with sweet red bean paste inside the dough. All three products can be cooked for 10 to 15 minutes in an air fryer or microwave oven without any separate thawing process.

Ahead of the peak season for frozen bread in winter, Lotte Confectionery expanded its product lineup to 15 items by adding these three new products, broadening consumer choices. To commemorate the product launch, the company is preparing various marketing activities, including a ‘Saengsaeng Bbangsanghoe’ special event on the online mall Auction until the 22nd of this month. Lotte Confectionery expects the popularity of Saengsaeng Bbangsanghoe to increase further amid the expanding home baking trend due to the recent COVID-19 pandemic.

Meanwhile, Saengsaeng Bbangsanghoe sold 30,000 units within a month of its launch in January and gained attention by ranking first in sales in the food category on Auction at that time. Since then, it has increased its recognition and recorded cumulative sales of about 320,000 units by October.

This content was produced with the assistance of AI translation services.