Cheil Worldwide Launches Experience-Based E-Commerce Platform 'Gett'

Main screen of the experience-based lifestyle e-commerce platform 'Gett'.

[Asia Economy Reporter Seungjin Lee] Cheil Worldwide launched the experience-based lifestyle e-commerce platform ‘GETTT’ on the 9th.

‘GETTT,’ meaning ‘Get the Taste,’ is a new concept e-commerce service that helps users discover their own tastes by experiencing various products and brands through a rental system. Currently, over 70 brands across a wide range of lifestyle categories including fashion items, interior, beauty, and tech are participating.

GETTT’s innovative rental service started from consumers’ concerns when shopping online, such as “Can I try it before buying?” or “Will this style suit me?” The rental service goes beyond simply lending products when needed; it provides an opportunity to experience products and brands, which leads to purchases.

A Cheil Worldwide representative explained, “Although online shopping has become part of consumers’ daily lives, there are clear limitations since shoppers must rely on sellers’ product descriptions and others’ reviews. Our internal survey showed that 79% of respondents sometimes regretted online shopping,” explaining the background of GETTT’s launch.

On GETTT, if consumers like a rented product, they can immediately convert it to a purchase. At this time, a price discount is applied based on the number of times the product has been rented, which can somewhat reduce the consumer’s purchase burden. Consumers who want new products can purchase a new item after returning the rented one, or they can buy new products directly without using the rental service, just like a regular online mall.

GETTT’s rental service also features a B2B rental service targeting small and medium-sized content companies that need various costumes and props. Through B2B rentals, it is expected that rental costs and processes for small producers and individual creators will be efficiently improved.

In addition to rentals, GETTT offers various experience services that complement the limitations of online shopping. First, there is ‘Get for Free,’ where selected brands’ new and recommended products can be experienced free of charge for a certain period each week by completing a photo review mission on social networking services (SNS). The first free trial item to commemorate the launch is the retro-style instant camera ‘Instax Mini90.’

Additionally, GETTT provides a ‘Fitting Delivery’ service, allowing customers to comfortably try on products at home before purchasing or returning them for free. ‘Fitting Delivery’ can be used with a voucher issued for purchases over 70,000 KRW on GETTT.

Meanwhile, GETTT offers not only shopping but also content filled with various information and entertainment. Notably, it plans to regularly update curated content reflecting consumers’ interests such as fashion styling, brand stories, and designer interviews.

A GETTT representative said, “We plan to continue serving as a bridge that provides consumers with opportunities to experience diverse tastes and lifestyles, and connects lesser-known brands with consumers who recognize their brand value.”

This content was produced with the assistance of AI translation services.