Amorepacific Group Participates in China International Import Expo

[Asia Economy Reporter Yujin Cho] Amorepacific Group announced that it will operate an exhibition hall under the theme "The Beauty of Asia Blossoms in China" at the 3rd China International Import Expo (CIIE).

The China International Import Expo is a large-scale international exhibition jointly hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. This year, it will be held for six days until the 10th at the National Exhibition and Convention Center in Shanghai.

Amorepacific Group, participating for three consecutive years from 2018 to this year, will showcase a total of 600 products from 10 brands including Sulwhasoo, Laneige, Mamonde, Innisfree, Hera, Primera, IOPE, Ryo, Mise-en-sc?ne, and Siyenu at this expo.

This year, in line with the lifestyle trend represented by the "certification shot culture," various experiential elements that allow visitors to participate and share have been enhanced. These include a "smart mirror" that recommends skincare solutions and customized products suited to the individual, as well as a scalp analyzer that precisely measures scalp conditions such as hair density and sebum.

Amorepacific CEO Sehong Ahn said, "This year's China International Import Expo will be a place for global beauty industry partners to interact and an important opportunity to grasp new trends in the beauty market," adding, "We hope that Amorepacific's unique beauty philosophy showcased at this expo will help Chinese consumers form a beautiful lifestyle."

This content was produced with the assistance of AI translation services.